SAN DIEGO, Sept. 10, 2012 (GLOBE NEWSWIRE) -- MyEZsmokes Inc. (OTC:XRMB), a leading manufacturer and distributor of electronic cigarettes (www.MyEZsmokes.com), today announced increased distribution of its Icon Vapor Electronic Cigarette (www.IconVapor.com) to casinos and other gaming businesses in California. The increase consists of both greater sales to existing casino accounts and the initiation of distribution to new casino accounts.
Due to the significant potential of gaming businesses as customers for Icon Vapor Electronic Cigarette, the company is focusing considerable effort on this lucrative market. There are currently 58 casinos operating in California and approximately 1,500 nationwide, and serving the needs of all of U.S. casinos is a major element of MyEZsmokes' strategic growth plan.
Gaming establishments are under increased regulatory and legal pressure to limit the presence of secondhand smoke in casinos, where cigarette smoking has been a part of the culture since cigarettes were introduced. There are huge costs associated with smoking in casinos and hotels on casino properties, and there is an urgent need in the industry for an effective solution. The health risks associated with secondhand smoke pose a serious health risk to both the patrons who do not smoke and the thousands of employees that work in the casino environment, to say nothing of the substantial cleaning costs incurred by these businesses.
"The Icon Vapor Electronic Cigarette provides an attractive alternative to smoke-filled air and ash and cigarette butts strewn around casino properties, and we are seeing significant progress in our marketing efforts to these establishments," said Daniel W. Balsiger, President/CEO of MyEZsmokes, Inc. "We have already gained strong traction in the California casino market, and there are literally hundreds of additional businesses across the U.S. that we have targeted for future expansion."
"We see this marketing push as win-win, since we provide a product that generates solid profit margins for both MyEZsmokes and our casino partners, while at the same time creating a healthier environment for guests at the properties. The large volume of customers that patronize casinos 24 hours a day, 7 days a week, 365 days a year makes this market even more attractive. Our entry into this market segment provides us with wonderful brand awareness with end users, and our goal is to establish a strong foothold here while we expand into additional markets, including an immediate push into Las Vegas," Mr. Balsiger added.
About MyEZsmokes Inc.
Headquartered in San Diego, California, MyEZsmokes Inc. engages in the manufacture, sales and distribution of electronic cigarettes. The company offers e-cigarette starter kits, disposable e-cigarette kits, as well as re-fill cartomizers in tobacco and menthol flavors. For more information, please visit www.MyEZsmokes.com.
Forward-Looking Statements
Statements in this press release relating to plans, strategies, projections of results, and other statements that are not descriptions of historical facts may be forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 and the Securities Acts of 1933 and 1934. Forward-looking information is inherently subject to risks and uncertainties, and actual results could differ materially from those anticipated due to a number of factors. Although the company's management believes that the expectations reflected in the forward-looking statements are reasonable, it cannot guarantee future results, performance or achievements. The company has no obligation to update these forward-looking statements.