SAN FRANCISCO, Sept. 11, 2012 (GLOBE NEWSWIRE) -- With the new mapp2you app, users can enter recommendations, tips and ratings tagged to locations and receive location-specific information from friends via push messages. match2blue will be presenting the application to the public for the first time at the prestigious technology conference TechCrunch Disrupt 2012.
With mapp2you, the new app from match2blue, Facebook friends can leave insider tips, shopping recommendations or personal messages about extraordinary experiences in different locations for each other, more up to date than in any Internet portal. In this way the app offers the users an authentic description of experiences of like-minded friends.
mapp2you is based on the intelligent "Smart Instant Push Technology" from match2blue. This runs in the background and notifies the user via a push message as soon as a relevant recommendation is available in the vicinity. A recommendation is only relevant when it has been made by the user's own friends and was entered at a location close to where the user currently happens to be. Another user-friendly feature of the new app is the low power demand on the smartphone battery. While many programs with location tracking result in high battery drain, over a period of 24 hours mapp2you uses less than 20 percent of a battery load. This is made possible by the intelligent query logic of the localization function developed by match2blue.
mapp2you also scores with "Data Privacy Made in Germany", since users are only notified of a friend's location when that location is in their direct vicinity. In this respect, mapp2you differs significantly from many other apps with which users can localize their friends at any time on a map, regardless of the user's current location.
In the words of Phil Pink, CEO of mapp2you, a subsidiary of match2blue holding GmbH: "mapp2you is one of the first context-sensitive apps on the market and the forerunner of a new generation of mobile apps that offer real added value without making compromises in terms of battery consumption and privacy. There is currently nothing comparable on the app market."
Other interesting features of the new application are the list view with local tips and an innovative usability concept. The users can navigate the entire app using their thumb and a jog dial. mapp2you also allows the user to exchange instant messages with other users and to post tips on Facebook.
The app including screenshots is available in the Apple App Store and in the Google Android Market.
TechCrunch Disrupt is one of the most prestigious technology conferences. It will take place from September 8 - 12 in San Francisco. Participants are outstanding start-ups, influential speakers and guests.
About match2blue:
match2blue holding was founded in 2008 and stands for mobile innovation. In Jena (Germany), Mainz (Germany) and New York it develops solutions for the entire mobile added-value chain. As a technology company and an IT service provider, match2blue works together with companies of all sizes and agencies and mobile developers on a partnership basis.
In innovative development projects, match2blue makes brand names experienceable on mobile devices, and creates a new mobile brand awareness. As a partner for developers and agencies, match2blue provides high-performance, customized SaaS with business logic for mobile development.
The holding employs over 25 staff in its offices in the USA and Germany.
Within the scope of its partner strategy, match2blue offers its products to all types of organizations who can use mobile communities as a communications channel. match2blue's customers include companies such as Lufthansa Miles &More, the German federal government's IT summit, Immobilienscout 24, the German publishing group Verlagsgruppe Rhein-Main, and a number of other well-known companies, publishers, charity organizations, non-profit organizations and event agencies Further information is available at www.match2blue.com">www.match2blue.com and www.mapp2you.com">www.mapp2you.com
The match2blue holding GmbH logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=14626
A photo accompanying this release is available at: http://www.globenewswire.com/newsroom/prs/?pkgid=14625
