Melissa Data Launches Native Data Quality Tools for Oracle

RANCHO SANTA MARGARITA, CA and SAN FRANCISCO, CA--(Marketwire - Oct 1, 2012) - Oracle OpenWorld (Booth #629) - Melissa Data, a leading provider of contact data quality and direct marketing solutions, today announced integrated data quality tools for Oracle -- a significant advance for database administrators (DBAs) building data quality rules in procedural language SQL (PL/SQL). Melissa Data's core data quality tools are now implemented natively in Oracle, enabling data quality as if it were a PL/SQL function and eliminating the need for any low-level integration.

Data quality tools available through native connectivity represent a dramatic technical leap for Oracle DBAs who now have access to a 'Swiss army knife' of data quality operations such as address cleansing, email verification, record matching and de-duping, and geocoding data. These capabilities also notably include Melissa Data's recently released international cleansing tools, enabling the scrubbing of address data from 240 countries all over the world. This global data cleansing ability, combined with native implementation, is essential to fast and effective Oracle implementation.

"Database administrators can now access our data quality tools in a programming language construct they already understand -- but without the need for integration processes that place costly demands on precious technical resources," said Bud Walker, director of data quality solutions, Melissa Data. "Our Oracle integration is in direct response to the needs of database administrators, and challenges the competition by reducing costs and eliminating complexity for common yet sophisticated data quality operations."

Melissa Data data quality tools for Oracle enable a simple, effective method to validate, enrich and manage contact data assets. These 32- and 64-bit data quality tools work natively with Oracle Forms, JAVA, PL/SQL and PeopleSoft forms, and others. Users can choose from enterprise platforms or cost-effective API toolkits to meet specific performance and budget requirements.

Melissa Data will be demonstrating its data quality tools for Oracle at Oracle OpenWorld from Oct. 1 - 4. For more information on these solutions for Oracle, click here. For more on other Melissa Data products and services, visit www.MelissaData.com or call 1-800-MELISSA (800-635-4772).

About Melissa Data
Since 1985, Melissa Data has been a leading provider of contact data quality and address management solutions. Melissa Data's data integration components, multiplatform programming tools, Cloud services, and comprehensive reference data sets verify, standardize, consolidate, enhance, and update U.S., Canadian and global contact data for improved communications and ROI. More than 5,000 companies rely on Melissa Data to gain and maintain an accurate, trusted view of critical information assets. For more information or free product trials, visit www.MelissaData.com or call 1-800-MELISSA (635-4772).