Two-thirds of UK physicians aware of mobile applications for professional use
Approximately half currently using them
London, October 4, 2012 - CSD - Cegedim Strategic Data, leading provider of integrated healthcare research, has released the results of its recent online survey amongst UK healthcare professionals exploring the use of mobile applications.
Approximately two-thirds (63%) were aware of mobile applications specifically tailored for healthcare professional use. Awareness was higher amongst secondary care physicians than primary care (67% vs. 55%), particularly rheumatologists (89%).
Less than half of HCPs (44%) were personally using mobile applications for professional purposes. Of those that did, a higher proportion where in secondary care and more likely to be physicians than nurses. Across specialties, there was greater use amongst Clinical Oncology, Haematology and Cardiology.
'Medical calculators' were frequently cited as being commonly used applications, although there appeared to be no general pattern in terms of what was being consulted. When asked to name applications, over 80 different responses were provided.
Amongst HCPs aware of mobile applications, 11% recommended them to patients. This level of endorsement was the same across both primary and secondary care, however Diabetic Specialist Nurses were more likely to personally recommend mobile applications to patients than all other specialties (64%).
The most frequently recommended applications were related to diabetes or general dietary/fitness advice. Primary care physicians also mentioned Patient.co.uk and My Asthma Log.
Representative promotion of mobile applications was not recalled widely by HCPs. However individual companies were mentioned and CSD have collated all information and this can be made available on request.
| About Cegedim Strategic Data: | CSD is a leading Market Research company dedicated to the healthcare industry and operating in more than 60 countries. With over 36 years experience in the Pharmaceutical industry, CSD offers a comprehensive range of market research services and solutions to its customers, which include more than 50 global and 500 local Pharmaceutical companies. CSD integrates primary and secondary analyses with its medical expertise to meet its customer's research needs. To learn more, please visit our website: www.cegedimstrategicdata.com | ||||
| About Cegedim: | Founded in 1969, Cegedim is a global technology and services company specializing in the healthcare field. Cegedim supplies services, technological tools, specialized software, data flow management services and databases. Its offerings are targeted notably at healthcare industries, life sciences companies, healthcare professionals and insurance companies. The world leader in life sciences CRM, Cegedim is also one of the leading suppliers of strategic healthcare industry data. Cegedim employs 8,600 people in more than 80 countries and generated revenue of €874 million in 2009. Cegedim SA is listed in Paris (EURONEXT: CGM). To learn more, please visit: www.cegedim.com | ||||
| Contacts: | Pauline FAHEY Cegedim Strategic Data Marketing and Communication Tel.: +33 (0)1 49 09 83 87 pauline.fahey@cegedim.com | Aude BALLEYDIER Cegedim Media Relations Tel.: +33 (0)1 49 09 68 81 aude.balleydier@cegedim.fr | Guillaume DE CHAMISSO Presse & Papiers Agency Press Officer Tel.: +33 (0)1 77 35 60 99 guilaume.dechamisso@pressepapiers.fr | ||
[1] 'Mobile applications' defined as ' for use on a mobile phone or a tablet device'
