CHICAGO, Oct. 11, 2012 (GLOBE NEWSWIRE) -- FLOR, Inc., designer and curator of modular carpet tiles for the home, announced today the opening of its first international location. The store is located in Toronto, Canada, at 162 Cumberland St. in the high-end Yorkville shopping neighborhood where some of the most compelling home and fashion stores reside.
FLOR is a dynamic design system of coordinating 50 cm (19.7-inch) carpet squares that allows people to customize rug, runner or wall-to-wall solutions for their homes.
Previously only available to the U.S. market, FLOR, through its new store, offers Canadian consumers a chance to experience the beauty and flexibility of this premium design system up close and in person. After opening several stores earlier this year in the U.S., FLOR is excited to add its first location in Canada, specifically in Toronto where discerning design enthusiasts and a strong and loyal customer base can be found.
GRAND OPENING EVENT
FLOR will host a Grand Opening Event tonight, October 11, 2012, at the Toronto FLOR Store to give design enthusiasts their first chance to come by the store and take the ultimate "toe test."
With the opening of the 1,400 square-foot store, FLOR marks its first retail location in Canada – joining their flagship store in New York as well as locations in other major U.S. design markets including Chicago, Los Angeles and San Francisco - moving them closer towards delivering the FLOR brand experience to design admirers all across North America.
THE FLOR EXPERIENCE
Visitors to the Toronto store will be able to interact with the full range of inspiring colors, patterns and textures available in FLOR's innovative system of 50cm (19.7-inch) carpet squares. Customers are invited to experience just how easy it is to redefine any space by mixing and matching FLOR styles to create custom rugs, runners and wall-to-wall designs of any length, size or shape.
FLOR's Toronto store is designed to motivate, educate and inspire visitors to explore how the beauty and adaptability of the FLOR premium design collection can enhance their décor. Customers are encouraged to actively participate in the creation of their FLOR rug by using a specially-designed grid on the floor that allows them get a sense of the size and scale of their rug concept. Pages from the FLOR catalog are brought to life on the walls to help visitors visualize how FLOR can fit any décor.
For those desiring more assistance, the store will have a team of experienced FLOR design consultants available – either in-store or in-home through specially-scheduled appointments – to help choose styles, coordinate colors and answer questions on care or assembly. Customers may also take advantage of FLOR's Professional Installation Services program and have a preferred professional installer visit their home to help assemble their rug, runner or wall-to-wall installation.
"We want visitors to our Toronto store to immerse themselves in FLOR's world of design," says Chip DeGrace, vice president of creative strategy at FLOR. "They will get a chance to interact with the product, view the expansive color palette and create a truly unique and customized design for their home."
FLOR's ongoing commitment to sustainability is brought to life throughout the store.
Customers can learn about FLOR's use of renewable and recycled materials and the company's Return & Recycle Program, through which FLOR takes back old FLOR squares to be recycled into new products. The program is very user-friendly. When you are ready to replace your FLOR, you are welcome to drop off your old FLOR squares at our retail locations. The design of the Toronto store is grounded in responsible design, utilizing energy efficient lighting, HVAC and mechanical systems; housing environmentally conscious wood floors; and maximizing the use of natural lighting through floor-to-ceiling windows.
Toronto store hours are Monday – Wednesday 10am–6pm, Thursday 10am-7pm, Friday-Saturday 10am-6pm, Sunday, 12pm-5pm. For more information visit www.FLOR.com. For design inspiration, visit our blog at www.flor.com/blog.
Abby Rechenthin | FLOR PR
(o) 312-798-2232
(c) 773-426-1880
arechenthin@flor.com
About FLOR
Launched in the spring of 2003 as part of the Interface, Inc. family of companies, FLOR is an innovative design system of coordinating 50 cm (19.7-inch) carpet squares that allows people to mix and match colors, patterns and textures to create custom rug, runner or wall-to-wall designs. FLOR's unique modular system offers inspiring floor covering solutions for any space in a way that is beautiful, adaptable and environmentally responsible.
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