eLayaway Signs Agreement With Dynamic Signal; Embarks on New Social Journey

TALLAHASSEE, FL--(Marketwire - Oct 11, 2012) - eLayaway, Inc. (OTCBB: ELAY) ("eLayaway" or "the Company"), parent company of DivvyTech, Inc. -- creators of innovative recurring payment technology solutions, specializing in online layaway services, is pleased to announce a new partnership agreement with Dynamic Signal, a California-based provider of Social Customer Relationship Management (CRM) services. 

As the leader in layaway payment processing technology, eLayaway empowers merchants and retailers with an automated payment solution that is designed to support the implementation and management of a layaway program. Consumers can use eLayaway to shop debt-free with participating affiliates to ease the cost of purchasing products like the Apple® iPad®, WalMart® or Best Buy® gift cards, merchandise from Sears® & Kmart®, or even Whirlpool® appliances and much more.

eLayaway currently boasts over 110k registered members to its website and expects explosive growth over the next quarter. 29% of daily traffic to eLayaway.com is comprised of new, first time visitors and with a new website redesign on the horizon, both parties expect an increase in the amount of new members and sales growth.

"A recent study conducted by The Pew Research Center reports that over 65% of online adults are using social networking sites. The need to have an online presence and influence within the social community is vital," stated Sergio Pinon, Chief Executive Officer and Founder of eLayaway. "The opportunity to work with a company as innovative and knowledgeable as Dynamic Signal will give eLayaway the ability to leverage growing social networks to further support our continued focus of driving revenues, membership and website traffic."

Dynamic Signal was chosen for their visionary leadership and reputation for finding and connecting with influencers, and their unparalleled ability to create community influence and fuel content that generates trust, knowledge and sharing.

As a leader in content marketing and consumer engagement solutions, Dynamic Signal is uniquely positioned to address the social challenges that face eLayaway. Their team of Social Experts will assist in the rigorous growth plan that has structured eLayaway to garner over 1 million registered new users. eLayaway management expects the increase in membership to have a direct impact on the amount of transactions and overall revenue that is recognized. Dynamic Signal's scalable solutions and expertise in word-of-mouth marketing will allow eLayaway to capture the social conversation and engage with its audience on a personal level, even as it grows.

Ed Delfs, CRO of Dynamic Signal, added, "Every day we're seeing more customers come to us asking how we can help them solve their challenges around increasing customer acquisition and drive more meaningful relationships with their members. eLayaway is taking an innovative approach to consumer payment solutions and we're pleased to help them achieve their vision."

About eLayaway
eLayaway^®, Inc., is a publically-traded (OTCBB: ELAY) American payment and retail technology company headquartered in Tallahassee, Florida. The Company provides the management, administrative, marketing, IT and other pertinent resources for its six subsidiaries; DivvyTech, Inc., eLayaway, Inc., NuVidaPaymentPlan.com, Inc., PlanItPay.com, Inc., and Pay4Tix.com, Inc. For more information, please visit: eLayawayInc.com. Press summary, logos and screenshots available for download at: eLayaway.com/press.

About Dynamic Signal
Dynamic Signal is an Enterprise Marketing Software as a Service company that provides Social CRM, Content Marketing and Customer Engagement solutions designed to drive awareness, growth and ROI from Social Media for our customers. Dynamic Signal's customers include top companies across entertainment & media, consumer packaged goods, financial services, fashion & beauty, high tech, and advocacy. The company, founded in 2010, is based in San Bruno, CA and is comprised of a veteran management team and top-tier investors including Trinity and Venrock.

Safe Harbor Statement
This report includes forward-looking statements covered by the Private Securities Litigation Reform Act of 1995. Because such statements deal with future events, they are subject to various risks and uncertainties and actual results for the current fiscal year and beyond could differ materially from the Company's current expectations. Forward-looking statements are identified by words such as "anticipates," "projects," "expects," "plans," "intends," "believes," "estimates," "targets," and other similar expressions that indicate trends and future events. Factors that could cause the Company's results to differ materially from those expressed in forward-looking statements include, without limitation, variation in demand and acceptance of the Company's products and services, the frequency, magnitude and timing of any or all raw-material-price changes, general business and economic conditions beyond the Company's control, timing of the completion and integration of acquisitions, the consequences of competitive factors in the marketplace, cost-containment strategies, and the Company's success in attracting and retaining key personnel. Additional information concerning factors that could cause actual results to differ materially from those projected is contained in the Company's filing with The Securities and Exchange Commission. The Company undertakes no obligation to revise or update forward-looking statements as a result of new information since these statements may no longer be accurate or timely.