OMAHA, NEB., Oct. 15, 2012 (GLOBE NEWSWIRE) -- Infogroup Targeting Solutions, the leader in powering data-driven results is pleased to introduce Sapphire™ Web Optimizer, a cost-per-lead online lead generation solution for targeting prospects that have taken an active interest in a company's specific product or service.
"Sapphire™ Web Optimizer delivers a new data solution that provides marketers greater insight into their audience when launching an integrated marketing campaign." said Don Patrick, President Infogroup Targeting Solutions. "Giving marketers this type of visibility into their campaigns positions them to drive greater revenue and increase their ROI significantly. This latest innovation reinforces our commitment to power data-driven results for our new and existing clients."
By using advanced technology, Sapphire™ Web Optimizer is able to track visiting companies to a company's website and match those visitors against the Sapphire™ database. Marketers then receive the names of business professionals most likely to buy their products and services. Additionally, marketers control the frequency of the amount of leads they purchase and only pay for the leads they want.
"Sapphire™ Web Optimizer is the latest addition to the Sapphire™ suite, and is specifically designed to enable marketers to target prospects with a higher propensity to buy a specific product or service." said Jeff Adee, SVP B2B List Services Group, Infogroup Targeting Solutions. "When you leverage Sapphire™ Web Optimizer, you not only tap into the power of the Sapphire™ database but you have the ability to monetize your seo/sem and other online marketing efforts."
Sapphire™, publicly released on August 7, 2012, provides the most responsive business professionals available and has unparalleled depth and breadth. The Sapphire™ database has a highly selectable universe consisting of 56MM postal addresses, 37MM telemarketing records and 20MM email addresses and brings a host of new selects including business authority, hardware/software on site, government level and area of work.
For more information, please visit www.sapphiredata.com or contact: Steve Mertel at (847) 378-2208 or email: steve.mertel@infogroup.com.
About Infogroup Targeting Solutions
Infogroup Targeting Solutions helps companies increase sales and customer loyalty through analytically driven consumer and business data and database marketing solutions. With exclusive access to the Data Axle ™, we build multichannel solutions using contextually relevant information on 235MM individuals and 24MM businesses.
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