Majesco Entertainment Announces Hello Kitty Picnic with Sanrio(R) Friends Available Now on Nintendo 3DS(TM)

EDISON, NJ--(Marketwire - Oct 30, 2012) - Majesco Entertainment (NASDAQ: COOL), an innovative provider of video games for the mass market, and development partner Chaotic Moon, announced today that Hello Kitty® has made her debut on Nintendo 3DS™ in Hello Kitty Picnic with Sanrio Friends.

Watch the launch trailer for Hello Kitty Picnic with Sanrio Friends HERE or download the full file HERE. 

Hello Kitty Picnic with Sanrio Friends invites players to join Hello Kitty and Sanrio Friends as they prepare for the perfect picnic party. Play 10 mini-games including Hidden Object, Spot the Difference, and Picnic Blanket Checkers as you collect goodies for the picnic. Explore and decorate environments including Hello Kitty's bedroom, kitchen, and more. Earn apples to receive special items to customize Hello Kitty's outfits and decorate scene backgrounds. Interact directly with Hello Kitty using the 3DS touch screen and listen as the game guides you along. Invite your friends to join the fun in a variety of multiplayer modes as you play with your favorite Sanrio characters including My Melody®, Keroppi®, Chococat®, Badtz-Maru®, Little Twin Stars®, and more!

Hello Kitty Picnic with Sanrio Friends for Nintendo 3DS™ is rated E for Everyone and is available at retailers everywhere for $29.99. For additional information about Majesco's line of products, please visit: http://www.majescoent.com/.

About Majesco Entertainment Company
Majesco Entertainment Company is a provider of video games for the mass market. Building on more than 20 years of operating history, the company is focused on developing and publishing a wide range of casual and family oriented video games on all leading console and handheld platforms as well as online, social networks and mobile devices. Product highlights include Zumba® Fitness, Cooking Mama™, and NBA Baller Beats. The company's shares are traded on the Nasdaq Stock Market under the symbol: COOL. Majesco is headquartered in Edison, NJ with offices in San Francisco, CA, Brockhampton, UK, and a social games development studio in Foxboro, MA. More info can be found online at http://www.majescoent.com/ or on Twitter at www.twitter.com/majesco.

About Chaotic Moon Studios
Chaotic Moon Studios is comprised of the most talented thinkers, designers, coders, and developers in the mobile media industry today. With over 400 years of combined experience, our team has practiced their craft alongside some of the most innovative companies in the world, including both Apple and IBM. They are award winners, Open Source thought leaders, iPhoneDevCamp founders, and even doctors. Between them they hold over a dozen patents and have been interviewed or written for magazines the likes of Wired, ComputerWorld, and Business Week. As the world's most proven mobile application studio, they provide everything from initial brainstorming and strategy, to custom development and publishing, to managing an entire mobile presence in any application marketplace. For more on Chaotic Moon, check out www.chaoticmoon.com.

About Sanrio
Sanrio, best known for global icon Hello Kitty and home to many endearing characters including Chococat, My Melody, and Keroppi, is a worldwide lifestyle brand founded on the "small gift, big smile^®" philosophy -- that a small gift can bring happiness and friendship to people of all ages. For over 50 years, this philosophy has served as the inspiration for the broad spectrum of unique Sanrio products and experiences. Today, more than 50,000 Sanrio-branded items are available in over 70 countries and upwards of 12,000 U.S. locations including department, specialty, national chain stores and over 100 Sanrio boutiques. For more information, please visit www.sanrio.com and www.facebook.com/hellokitty.