LOS ANGELES, CA--(Marketwire - Nov 7, 2012) - As more shoppers become concerned about where their food comes from, the right choice in eggs can mean all the difference in the quality of food you place on your table. Starting today, the happy egg co. will give grocery shoppers better access to Free Range eggs, the gold standard in eggs, as they expand their distribution into Fresh & Easy stores throughout Southern California, Arizona and Nevada.
Once only available at farmers markets and specialty stores, Free Range eggs from the happy egg co. were first made conveniently available and affordably priced at local grocery stores in October. However, the expanded distribution into 190 Fresh & Easy stores means better access to Free Range eggs from the happy egg co. at more than 450 grocery stores.
Let hens be hens is the happy egg co.'s definition of Free Range. Affectionately referred to as "the Girls," happy egg hens are never placed in cages or locked up in a barn, but rather are provided with the freedom to flap their wings as they roam across four acres of pasture.
A perfect protein with no need for added nutrients, eggs are a staple in any well-stocked kitchen. Since the best tasting dishes deserve the highest quality ingredients, the happy egg co. believes that the right choices in eggs are those that come from happy hens. The best eggs can only come from hens that are treated like gold.
"While the question of 'Which came first, the chicken or the egg?' has confounded people since the dawn of time, at the happy egg co., the hen rules the roost," said Cyd Syzmanski, third generation chicken farmer and eggs-pert at the happy egg co. "We champion hen welfare because we know that this is the only way to provide high quality eggs. We are so excited to offer Southern Californians better access to Free Range eggs that they will be proud to serve to their family and friends."
Adding a ray of sunshine to a dreary, gray egg case, happy eggs are packaged in a distinctive sunshine-yellow carton with big pillars that lovingly cradle and protect the eggs, the same way a mother hen would protect her chicks. Happy eggs are available now throughout Southern California (between Santa Barbara and San Diego) and parts of Arizona and Nevada for an MSRP of $4.99.
Free Range eggs from the happy egg co. will also be available at other neighborhood and specialty grocery chains in the coming weeks.
About the happy egg co.
A champion for Free Range eggs, the goal of the happy egg co. is to make Free Range eggs available to everyone. We are guided by the mantra that high quality eggs are laid by well treated and happy hens. Always putting the hen first, happy egg hens (or the Girls) roam free across acres of pasture on small family farms tended by expert animal stewards who are passionate about maintaining and improving hen living conditions. The result is the highest quality eggs that make the best ingredient in every dish. With its U.S. headquarters in San Francisco, the happy egg co. draws on its decades of experience with Free Range eggs as part of Noble Foods Ltd. and the happy egg co. brand in the United Kingdom. For more information about the happy egg co., please visit www.thehappyeggco.com or cluck alongside the Girls at Facebook.com/HappyEggCoUSA or connect on Twitter @HappyEggCoUSA.
Contact Information:
Media Contact:
Heather Gordon
Rogers Finn Partners
Heather@FinnPartners.com
(310) 552-4123
