Interim report for New Wave Group AB - JANUARY–SEPTEMBER 2012

1 JULY – 30 SEPTEMBER 2012

• Sales amounted to SEK 1,054 million, which was 4% lower than last year
 (SEK 1,101 million).
• Acquired units contributed by SEK 90 million in turnover and SEK 7.6 million
 in result after tax.
• Operating profit amounted to SEK -139.9 million (SEK 106.2 million), of which
restructuring costs amounted to  SEK -212.0 million.
• Result after tax amounted to SEK -120.0 million (SEK 73.4 million), of which
restructuring costs amounted to SEK -161.5 million.
• Earnings per share amounted to SEK -1.81 (SEK 1.10).
• Cash flow from operating activities amounted to SEK -112.8 million (SEK -100.0
million).

1 JANUARY – 30 SEPTEMBER 2012

• Sales amounted to SEK 3,104 million, which was 2% higher than last year (SEK
3,049 million).
• Acquired units contributed by SEK 248 million in turnover and SEK 3.0 million
in result after tax.
• Operating profit amounted to SEK -78.6 million (SEK 196.6 million), of which
restructuring costs amounted to SEK -212.0 million.
• Result after tax amounted to SEK -94.9 million (SEK 116.4 million), of which
restructuring costs amounted to SEK -161.5 million.
• Earnings per share amounted to SEK -1.43 (SEK 1.73).
• Cash flow from operating activities improved by SEK 281.4 million and amounted
to SEK 65.0 million (SEK -216.4 million).
• Equity ratio amounted to 40.6% (41.3%).
• Net debt to equity ratio amounted to 97.1% (93.9%).

VIEWS ON 2012
For 2012 we expect sales turnover to be on par with 2011 outcome, and the result
before tax around zero.

CEO comments

A really poor quarter which gives hope for the future!
This quarter and year’s major happening is understandably the restructuring of
Orrefors Kosta Boda and everything that it signifies. Until now we have had good
or very good profit, ever since the start of New Wave, but this quarter and year
is an exception. Since 2008, Orrefors Kosta Boda has burdened New Wave’s result
by SEK -512 million! We believed in what we have done but now it is time to move
on. Obviously, it was a hard decision to make with a lot of torment in
September. But do I regret the acquisition? Just now, maybe a little, but at the
same time I am convinced that looking forward, our shareholders will receive
good returns, even for Orrefors Kosta Boda!

We once again meet a very tough economic climate. 2012 will be a poor year, even
without Orrefors Kosta Boda, and I believe that even 2013 will be challenging.
The economic climate is weak, and even if we can now make Orrefors Kosta Boda
profitable, it will still be a tough year. At the same time I am convinced that
we then head towards better times.

For a while now the demand for Promo products has been weak, but we are taking
market shares and sooner or later the climate will change for the better. Sports
& Leisure, with mainly Cutter & Buck and Craft, is continuing to develop well,
so there is a glimmer of light despite a bad economic climate.

If we look geographically then USA is developing according to plan and feels
relatively strong. Southern Europe is still very weak, just as we had predicted.
But the surprise is, as I said after the second quarter, that Central and
Northern Europe has had a major slump in their economy. Our biggest market,
Sweden, is unfortunately the weakest of all regions with the exception of
Southern Europe. I have only seen a major slump in Sweden once during my 30
years as an entrepreneur and that was the fourth quarter of 2008, when the
financial crisis started.

In the long term I believe more than ever in New Wave but in the short term I
believe it will be tough and challenging for at least a year ahead.

Torsten Jansson

FOR MORE INFORMATION, PLEASE CONTACT:
Managing Director Torsten Jansson
 Phone: +46 31 712 89 01
 E-mail: torsten.jansson@nwg.se
Financial Director Lars Jönsson
 Phone: +46 31 712 89 12
 E-mail: lars.jonsson@nwg.se

The information in this report is that which New Wave Group is required to
disclose under the Securities Exchange and Clearing Operations Act and/or the
Financial Trading Act. It was released for publication at 7 am (CET) on the 13th
November 2012.