Electrolux hosts Capital Markets Day 2012

Together with senior management, the President and CEO of Electrolux, Keith
McLoughlin will present the Group’s strategy to create further sustainable
economic value at today’s capital markets day.
The presentations will demonstrate that the core strategy of Electrolux remains
unchanged. Sustainable economic value will be created by capitalizing on
profitable growth opportunities and speeding up product innovation. The Group
will continue to improve operational excellence by adapting manufacturing
capacity, eliminating overhead costs and capitalizing on its global strength and
scope.

In addition to presenting the pillars of the Electrolux strategy, management
will give a brief overview of the current business environment and how it could
drive the Group’s performance in 2013, which is consistent with what previously
has been communicated. Cost savings in 2013 are expected to be greater than SEK
1 billion, compared to 2012. The raw-material headwinds experienced in previous
years are expected to turn into tailwinds. Although the demand situation in
Europe remains uncertain, Electrolux as a Group expects another year of positive
organic sales growth. The majority of the growth is expected to derive from
emerging markets and a positive price/mix development, supported by product
launches. In 2013, Electrolux will continue to step up its investments in
product development, design and marketing to support future product launches.

In the afternoon, workshops will be held covering Electrolux brand architecture
and new products in Europe, the thinking behind the new Electrolux Grand Cuisine
ultra-luxury cooking system and how close cooperation between the Group’s
product development, marketing and design functions is driving innovations
within the “Electrolux Innovation Triangle”.
For further information, contact Electrolux Press Hotline, +46 8 657 65 07.

Electrolux may be required to disclose the information provided herein pursuant
to the Securities Market Act. The information was submitted for publication at
08.00 CET on November 14, 2012.
Electrolux is a global leader in household appliances and appliances for
professional use, selling more than 40 million products to customers in more
than 150 markets every year. The company makes thoughtfully designed, innovative
solutions based on extensive consumer research, meeting the desires of today's
consumers and professionals. Electrolux products include refrigerators,
dishwashers, washing machines, cookers, air conditioners and small appliances
such as vacuum cleaners, all sold under esteemed brands like Electrolux, AEG,
Eureka and Frigidaire. In 2011 Electrolux had sales of SEK 102 billion and
58,000 employees. For more information go to www.electrolux.com/press and
www.electrolux.com/news.