Aspiro tests new business model in Denmark


Aspiro, listed on the Nasdaq OMX stock exchange in Stockholm, has previously
announced that it has signed a distribution agreement with Danish newspaper
Politiken for music streaming service WiMP. Tomorrow, WiMP introduce in Denmark
a new version of WiMP which also offers a free version, while simultaneously
starting up a large editorial collaboration with Politiken.
New WiMP gives Danish users free access to the service's 18 million tracks,
where it takes users by the hand and guides them to new musical experiences.
WiMP not only offers millions of tracks to PC and mobile, but delivers
inspiration and experiences that take people closer to the music and the artists
and makes it fun to discover music from all genres.

WiMP has local music editors in all countries, including Denmark, where the
Danish music editors also collaborate with other music experts and dedicated and
influential music media such as Politiken, Soundvenue, Gaffa and the artists
themselves.

New WiMP in Denmark is an open product based on the conviction that everyone
should have the opportunity to try WiMP, before purchasing the full WiMP
experience with access to the service on any device anywhere, anytime.

WiMP also introduce to customers of Danish Politiken the option to listening to
music through WiMP while they read their newspaper music reviews digitally.

This information is mandatory for Aspiro AB (publ) to publish pursuant to the
Swedish Securities Exchange and Clearing Operations Act and/or the Swedish
Financial Instruments Trading Act. This information was submitted for
publication at 18:45 p.m. on 19 November 2012.

For inquiries, please contact: Gunnar Sellæg, CEO, Tel: +47 901 81 528, email:
gunnar.selleg @ aspiro.com

About Aspiro
Aspiro is a leading streaming company with its primary focus on the WiMP music
service and video services delivered to partners. WiMP is delivered direct to
consumers and through partners such as operators and TV distributors. With WiMP,
Aspiro is thinking globally but working locally, with editorial services and in
-house teams tailoring the service for each country. Aspiro has 14 years’
experience of digital services and is a growth company with high ambitions.
Aspiro is listed on Nasdaq OMX Nordic Exchange Stockholm.