PHILADELPHIA, Dec. 5, 2012 (GLOBE NEWSWIRE) -- Pet360 Media – the leading digital media network for pet bloggers, advertisers and publishers – announced today that BlogPaws has joined its organization. By combining Pet360 Media's expansive network of leading online resources with BlogPaws' social media conferences and blogger community, the partnership creates the world's most influential group of social advocates and professionals in the pet industry.
"BlogPaws is thrilled with the opportunities this partnership presents," states Yvonne DiVita, BlogPaws Co-founder. "Our focus has always been on helping pet bloggers achieve their goals, and this relationship with Pet360 Media is a giant step forward on that path."
BlogPaws, the original social media network and conference designed by and for pet bloggers, will continue to grow its pet-focused conferences and live events, along with its online community. In addition to year-round media efforts, BlogPaws brings pet parents and enthusiasts together at national educational conferences to meet the brands they buy and learn from experts in all areas of social media. The partnership with Pet360 Media will enable BlogPaws to up the "bark" and enhance its resources, support, and means to deliver more value to pet bloggers and micro-bloggers across the web.
BlogPaws Co-founder Tom Collins adds, "When we explained that our core value at BlogPaws has always been to ask, 'What's in it for our members?' and the Pet360 Media team embraced that ideal, we knew we'd found a family that would benefit everyone in both communities."
Pet360 Media is dedicated to helping its digital partners connect with pet parents across the country and provide both education and support. Tapping into the success of the active BlogPaws community enables Pet360 Media to reach an even greater percentage of the 72.9 million pet parent households in the United States.
"The BlogPaws team has built a strong community of incredibly passionate pet parents and advocates," states Brock Weatherup, Pet360 CEO. "In the months and years ahead, we will be focused on creating valuable opportunities for pet bloggers and social advocates to expand their influence and monetize their sites."
The BlogPaws Conference is a pet-friendly event that made its mark in Ohio, Colorado, Virginia, and Utah. The 5th BlogPaws Conference will take place May 16-18, 2013 in Tyson's Corner, Virginia. All pet enthusiasts are welcome!
Media Contact: Kelly Lange, 610-234-4114, klange@pet360.com
About Pet360 Media
Pet360 Media is the leading digital media network for advertisers, publishers and bloggers looking to target pet parent households, expand their reach and maximize their revenue. The network is comprised of the leading online resources for pet parents and delivers high value media solutions across both third party and O&O sites, including www.Pet360.com, www.petMD.com and www.PetFoodDirect.com. Visitors to these sites, mobile apps, and blogs are passionate, engaged pet parents who want the best for their pets and trust Pet360 to provide the content and products they need. For more information, visit www.Pet360Media.com.
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