PARAMUS, N.J., Dec. 19, 2012 (GLOBE NEWSWIRE) -- In a major partnership at the forefront of evolving media trends, MFV Expositions has announced a partnership with Money Magazine, CNNmoney.com and Benchmark Entertainment to produce custom videos that will extend franchise presence and messaging beyond the trade show floor.
Developing custom videos at the show to reach quality franchisee prospects, ERN LIVE video, FranchiseExpo.com, and Money Magazine offer video segments hosted by award-winning radio and TV host, Alan Taylor, which feature interviews, testimonials and other promotional material of a participating franchise.
"This partnership gives us the opportunity to provide an added value to franchisors participating in the show," said Tom Portesy, President of MFV Expositions. "These lively, informative video segments will provide an effective tool to generate quality franchisee prospects and boost brand general brand awareness."
Filmed, produced, and edited to feature a given franchise's concept, branding, and messaging, the three-to-five minute interview-style video will be widely distributed and heavily promoted through this new partnership. The Money Live! From the Shows videos will be featured on a custom landing page on FranchiseExpo.com, with banner ads and promotion links on CNNmoney.com, which will drive traffic to the fully-functional lead capture page.
"We're thrilled to partner with MFV Expositions to help build momentum for franchise concepts exhibiting at the shows by providing an extra push to get their desired franchise opportunity messages out to prospects," said Newell Thompson, Executive Director at Time Inc. News Group, Money Magazine's parent company. "It gives franchisors the chance to integrate video into their development strategies and the opportunity to really tailor their message and reach their target audience directly."
Money Live! From the Shows rolled out and began filming segments in Anaheim, CA at the West Coast Franchise Expo in October, 2012 and continues January 11-13, 2013 at Franchise Expo South at the Miami Beach Convention Center. For more information on how to participate, please contact Greg Marco at MFV Expositions: 201-881-1642, gmarco@mfvexpo.com.
About MFV Expositions
For over 20 years, MFV Expositions has produced the leading franchise events worldwide that consistently bring together franchise concepts, at all investment levels, with the most qualified visitors seeking to own their own business. In addition to quality franchise expos in the United States and overseas that offer face-to-face opportunities to grow your franchise, MFV also offers access to online franchise opportunities through web-based resources, lead management tools and solutions for generating sales.
The MFV Expositions logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=15394