LiveWire Ergogenics Secures Broker Representation for LiveWire Energy(TM) Products in Arizona, New Mexico and Southern California

ANAHEIM, CA--(Marketwire - Dec 28, 2012) - LiveWire Ergogenics, Inc. (OTCBB: LVVV) (OTCQB: LVVV) has secured broker representation for LiveWire Energy™ chews with Co-Sales Company, the leading independent grocery broker in the Southwestern United States. Co-Sales will provide LiveWire with product representation in the Arizona, New Mexico and Southern California markets.

Co-Sales Company is headquartered in Phoenix, AZ and serves 11 states from 8 office locations in the western USA. Co-Sales will introduce LiveWire Energy™ chews to its broad network of grocery distributers, grocery store chains, convenience store chains and independent grocers in Arizona, New Mexico and Southern California.

LiveWire CEO Bill Hodson commented, "We're excited to enter the New Year with Co-Sales and the enthusiasm and capabilities that they bring to the table. Co-Sales is known as an innovator in the introduction of new products to its large client base. Co-Sales can also provide LiveWire with access to national markets through its association with BeaconUnited and its partnered food brokerage firms."

About LIveWire Ergogenics, Inc. (OTCBB: LVVV) (OTCQB: LVVV) and LiveWire Energy™ Chews
LiveWire Energy™ chews are manufactured in Anaheim, California by LiveWire Ergogenics Inc., the first company to market a full-flavored, soft "energy" chew packed with both B vitamins and up to 120 mg of time-released caffeine.

Designed for consumers with an action-packed lifestyle, LiveWire Energy™ chews are pocket-sized, portable alternatives to bulky energy drinks or shots. Available in seven different flavors, the Company's grab-n-go packaging responsibly displays the amount of caffeine in each chew, including Citrus Mango (90 mg caffeine), Pomaberry (90 mg caffeine), Chocolate (100 mg caffeine), Mint Chocolate (120 mg caffeine), Sour Apple (90 mg caffeine), Cinnamon Fire (90 mg caffeine), and Coffee (100 mg caffeine).

LiveWire Ergogenics Inc. was formed in 2008 and its products are available for purchase at thousands of retail outlets nationwide or are available online at:
http://www.livewireenergy.com

For additional information:
Telephone: 877.678.7169
Email: info@livewireenergy.com
Facebook: http://www.facebook.com/LiveWireEnergychews
Twitter: http://twitter.com/#!/EnergyChews
Investor Information visit http://www.otcmarkets.com/stock/LVVV/quote

Safe Harbor Forward-Looking Statements
To the extent that statements in this press release are not strictly historical, including statements as to revenue projections, business strategy, outlook, objectives, future milestones, plans, intentions, goals, future financial conditions, future collaboration agreements, the success of the Company's development, events conditioned on stockholder or other approval, or otherwise as to future events, such statements are forward-looking, and are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. The forward-looking statements contained in this release are subject to certain risks and uncertainties that could cause actual results to differ materially from the statements made.