LiveWire Energy(TM) Chews Now Available at Northgate Gonzalez Markets in Southern California

ANAHEIM, CA--(Marketwire - Jan 7, 2013) - LiveWire Ergogenics, Inc. (OTCBB: LVVV) (OTCQB: LVVV), makers of the popular and innovative LiveWire Energy™ chews, announced today that the premier grocery chain, Northgate González Markets, is now featuring LiveWire Energy™ chews in Southern California.

Headquartered in Anaheim, California, Northgate González Markets are large full-featured markets that serve the Latino community in Southern California. Founded by Miguel González Sr. and his wife Teresa Reynoso de González in 1980, Northgate González Markets remains a family-owned business with 36 locations in Los Angeles, Orange and San Diego Counties.

LiveWire CEO Bill Hodson commented, "Northgate González Markets is a modern American story of hard work, imagination and exceptional business ability. At LiveWire, we're proud to have our products accepted into the award-winning Northgate González Markets."

About LIveWire Ergogenics, Inc. (OTCBB: LVVV) and LiveWire Energy™ Chews
LiveWire Energy™ chews are manufactured in Anaheim, California by LiveWire Ergogenics Inc., the first company to market a full-flavored, soft "energy" chew packed with both B vitamins and up to 120 mg of time-released caffeine.

Designed for consumers with an action-packed lifestyle, LiveWire Energy™ chews are pocket-sized, portable alternatives to bulky energy drinks or shots. Available in seven different flavors, the Company's grab-n-go packaging responsibly displays the amount of caffeine in each chew, including Citrus Mango (90 mg caffeine), Pomaberry (90 mg caffeine), Chocolate (100 mg caffeine), Mint Chocolate (120 mg caffeine), Sour Apple (90 mg caffeine), Cinnamon Fire (90 mg caffeine), and Coffee (100 mg caffeine).

LiveWire Ergogenics Inc. was formed in 2008 and its products are available for purchase at thousands of retail outlets nationwide or are available online at:
http://www.livewireenergy.com

For additional information:
Telephone: 877.678.7169
Email: info@livewireenergy.com
Facebook: http://www.facebook.com/LiveWireEnergychews
Twitter: http://twitter.com/#!/EnergyChews
Investor Information visit http://www.otcmarkets.com/stock/LVVV/quote

Safe Harbor Forward-Looking Statements
To the extent that statements in this press release are not strictly historical, including statements as to revenue projections, business strategy, outlook, objectives, future milestones, plans, intentions, goals, future financial conditions, future collaboration agreements, the success of the Company's development, events conditioned on stockholder or other approval, or otherwise as to future events, such statements are forward-looking, and are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. The forward-looking statements contained in this release are subject to certain risks and uncertainties that could cause actual results to differ materially from the statements made.