LiveWire Ergogenics, Inc. Begins Product Rollout in Texas With Consulting Central & Brokerage Inc.

ANAHEIM, CA--(Marketwire - Jan 7, 2013) -  LiveWire Ergogenics, Inc. (OTCBB: LVVV) (OTCQB: LVVV), has begun the rollout of its LiveWire Energy™ chews in Texas with the consulting and brokerage firm, Consulting Central & Brokerage Inc.

Consulting Central & Brokerage Inc. is owned and operated by Joseph ("Joe D") Digesare, a well-known and highly respected consultant and broker in the food industry. His company provides consulting and brokerage services for Convenience Stores, Distribution companies and manufactures. With LiveWire, Joe D. and his team will concentrate on the wholesale and convenience stores industries throughout Texas, the largest convenience store market in the USA.

Joe D. has over 30 years of experience with all channels of trade relating to the Convenience and Grocery Wholesale Industry including management positions with two major companies, the last being 11 years with McLane Company, one of the USA's largest supply chain services companies.

LiveWire CEO Bill Hodson commented, "Joe D. prefers being a 'partner' with both the client companies and the companies he represents. Over the past several years he has worked with manufactures like LiveWire to help them grow their businesses with retailers. Joe's professional group brings the experience and knowledge we need to expand our reach into the huge Texas retail market."

About LIveWire Ergogenics, Inc. (OTCBB: LVVV) and LiveWire Energy™ Chews
LiveWire Energy™ chews are manufactured in Anaheim, California by LiveWire Ergogenics Inc., the first company to market a full-flavored, soft "energy" chew packed with both B vitamins and up to 120 mg of time-released caffeine.

Designed for consumers with an action-packed lifestyle, LiveWire Energy™ chews are pocket-sized, portable alternatives to bulky energy drinks or shots. Available in seven different flavors, the Company's grab-n-go packaging responsibly displays the amount of caffeine in each chew, including Citrus Mango (90 mg caffeine), Pomaberry (90 mg caffeine), Chocolate (100 mg caffeine), Mint Chocolate (120 mg caffeine), Sour Apple (90 mg caffeine), Cinnamon Fire (90 mg caffeine), and Coffee (100 mg caffeine).

LiveWire Ergogenics Inc. was formed in 2008 and its products are available for purchase at thousands of retail outlets nationwide or are available online at:
http://www.livewireenergy.com

For additional information:
Telephone: 877.678.7169
Email: info@livewireenergy.com
Facebook: http://www.facebook.com/LiveWireEnergychews
Twitter: http://twitter.com/#!/EnergyChews
Investor Information visit http://www.otcmarkets.com/stock/LVVV/quote

Safe Harbor Forward-Looking Statements
To the extent that statements in this press release are not strictly historical, including statements as to revenue projections, business strategy, outlook, objectives, future milestones, plans, intentions, goals, future financial conditions, future collaboration agreements, the success of the Company's development, events conditioned on stockholder or other approval, or otherwise as to future events, such statements are forward-looking, and are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. The forward-looking statements contained in this release are subject to certain risks and uncertainties that could cause actual results to differ materially from the statements made.