SAN FRANCISCO, Jan. 21, 2013 (GLOBE NEWSWIRE) -- CreAgri, Inc., a leader in the development and marketing of novel, science-based and clinically validated nutritional bio-actives, announced today a new supply and distribution agreement with Connell Brothers to distribute HIDROX®, a patented ingredient derived from olive polyphenols. Connell Brothers is the specialty chemicals and food ingredients division of privately-held Wilbur-Ellis Company, with operations in 17 countries across Asia-Pacific. The companies will begin to introduce health conscious consumers across Southeast Asia to the virtues of HIDROX®, the only formulation of organic hydroxytyrosol with anti-inflammatory efficacy available on the market today.
"The growing markets of Southeast Asia, China and Australasia are important for CreAgri's business horizon," declares Roberto Crea, CreAgri's founder and CEO. "We've had a strong presence in Malaysia and nearby regions since 2007 with our line of dietary supplements Olivenol Plus®. Now, with Connell Brothers' distribution resources and knowledge of the food ingredient market across the Asia-Pacific region, we're making a push for HIDROX® that may open a new frontier for our novel food ingredient and other natural products of California's olive industry. At the end of the day, the California-made product is a genuine technological innovation."
A zero-waste process-derived ingredient, HIDROX® is the first product to extract added value from an agricultural biomass that until a few years ago was considered to be a product with no market value.
"The discovery of how to derive large quantities of olive polyphenols from olive oil milling water is not only a scientific advancement but represents also a revolution for both the olive oil industry, which now possess a method to utilize its biomass while producing a better olive oil, and for the food and nutraceutical industries which can now access a unique ingredient with scientifically proven efficacy in many areas of health and wellness," adds Crea. "This agreement is one of the best examples of how California's cutting edge technological solutions are contributing to revitalizing America's manufacturing industry," declares Paolo Pontoniere, CreAgri's spokesperson.
"We are honored to be chosen to represent CreaAgri who is the pioneer in the invention and commercialization of HIDROX®," said Peter Kam, regional food manager, Connell Brothers. "Our customers are always looking for ingredients that provide health and nutritional benefits, so we are thrilled to be able to bring this new ingredient to the Asia-Pacific market."
About Connell Brothers
Connell Brothers is a division of Wilbur-Ellis Company and is the largest marketer and distributor of specialty chemicals and industrial ingredients in Asia-Pacific. With over 100 years in Asia and a keen focus on technical service, customer support and quality control, Connell Brothers provides complete supply chain management from transportation, documentation, warehousing, and sales and distribution in 17 countries and in 37 offices located throughout Asia-Pacific.
For more information, please visit www.wilburellis.com
About CreAgri
CreAgri Inc., is the inventor and developer of HIDROX®.
For further information about CreAgri and HIDROX®, please visit www.creagri.com or contact Paolo Pontoniere, ppontoniere@creagri.com.
For further information on HIDROX®'s availability in the Asia-Pacific Region, please contact Peter Kam at Peter.Kam@wecocbc.com.