ADLPartner:
€113.8 MILLION IN NET SALES FOR 2012
Change in business for each quarter
| At 31 December | 2012 | 2011 | Change |
| Gross sales volume (€ million) | 276.0 | 288.2 | -4.2% |
| 1st quarter | 74.5 | 77.9 | -4.4% |
| 2nd quarter | 66.5 | 68.3 | -2.6% |
| 3rd quarter | 63.6 | 68.1 | -6.6% |
| 4th quarter | 71.4 | 73.8 | -3.3% |
| Net sales (€ million) | 113.8 | 122.2 | -6.9% |
| 1st quarter | 30.8 | 33.7 | -8.6% |
| 2nd quarter | 26.6 | 28.1 | -5.3% |
| 3rd quarter | 26.7 | 29.4 | -9.2% |
| 4th quarter | 29.8 | 30.9 | -3.6% |
In a difficult economic environment, ADLPartner optimized its prospecting campaigns in 2012 across its various product lines in order to tackle the volatility of commercial returns.
Alongside this, ADLPartner has stepped up its investments in new media, while its offers have been enhanced with the launch of new online platforms. Several strategic business combinations, including the recent acquisition of a stake in the agency Activis, have been carried out to support the development of digital marketing expertise.
Developments for each region
| At 31 December | 2012 | 2011 | Change | |
| Active open-ended subscriptions (units) | 3,184,116 | 3,284,901 | -3.1% | |
| France | 2,966,200 | 3,060,456 | -3.1% | |
| Spain | 217,916 | 224,445 | -2.9% | |
| Gross sales volume (€ million) | 276.0 | 288.2 | -4.2% | |
| France | 267.5 | 280.5 | -4.6% | |
| Spain | 8.5 | 7.7 | +10.4% | |
| Net sales (€ million) | 113.8 | 122.2 | -6.9% | |
| France | 109.6 | 118.8 | -7.7% | |
| Spain | 4.3 | 3.4 | +26.5% | |
Change in the product mix
| At 31 December | 2012 | 2011 | Change |
| Gross sales volume (€ million) | 276.0 | 288.2 | -4.2% |
| Open-ended subscriptions | 200.1 | 200.1 | +0.0% |
| Fixed-term subscriptions | 44.3 | 48.1 | -7.9% |
| Books, merchandise, audio and video | 27.7 | 35.4 | -21.8% |
| Other | 3.9 | 4.5 | -13.3% |
| Net sales (€ million) | 113.8 | 122.2 | -6.9% |
| Open-ended subscriptions | 67.9 | 66.9 | +1.5% |
| Fixed-term subscriptions | 19.3 | 22.2 | -13.1% |
| Books, merchandise, audio and video | 23.3 | 29.3 | -20.5% |
| Other | 3.3 | 3.8 | -13.2% |
All offers were affected in 2012 by the market's difficulties; however, the partnership-based open-ended subscription range benefited from trade-offs in its favor.
Outlook
ADLPartner is continuing to move forward with a long-term strategy for profitable growth, based on the recurrent nature of its open-ended subscription portfolio, its sound financial resources and the generation of value through its know-how relating to online channels.
Next date: 2012 full-year earnings on 13 March 2013 (after close of trading)
Information on the company
As a specialist in relational marketing, ADLPartner designs, markets and implements customer relation management and loyalty services on its own behalf or on behalf of its major partners (banks, retailers, services, e-commerce, etc.).
Contacts
| ADLPartner Investor Relations & Financial Information relations.investisseurs@adlpartner.fr tel: +33 1 41 58 72 03 | Calyptus Cyril Combe cyril.combe@calyptus.net tel: +33 1 53 65 68 68 |
ADLPartner is listed on NYSE-Euronext Paris - Compartment C
ISIN: FR0000062978-ALP - Bloomberg: ALP:FP - Reuters: ALDP.PA
www.adlpartner.com
[i] Gross sales volume represents the value of subscriptions and other products sold.
[ii] Net sales (determined in line with the French professional status for subscription sales) only include the amount of compensation paid by magazine publishers; for subscription sales, net sales therefore correspond to a gross margin, deducting the cost of magazines sold from the amount of sales recorded.
