Alberta Electrical League Joins Fight to Reunite Families With Their Missing Children

CALGARY, ALBERTA--(Marketwire - Feb. 7, 2013) - Today the Missing Children Society of Canada ("MCSC") is proud to announce the Alberta Electrical League (AEL) has joined CodeSearch as an association partner. CodeSearch is Corporate volunteer engagement at its most effective, combining technology and a unique partnership between non-profit, corporate partners and law enforcement to unite corporate resources in one cause - finding missing children.

As a CodeSearch Association Partner, AEL is helping to educate the electrical industry in the province of Alberta on the CodeSearch program. As a leading voice in their industry, AEL is educating other organizations on how their companies can participate in this unique employee engagement and philanthropic program. With over 150 member organizations, including current CodeSearch partner ENMAX, the AEL has the ability to help ensure that hundreds of thousands of eyes will be on the lookout if a child goes missing in Alberta.

"The Alberta Electrical Industry has the opportunity to set a precedent in this country by embracing this ground-breaking program," said Tara Ternes, Executive Director of the Alberta Electrical League. "I challenge all of our members to consider joining CodeSearch."

"We are excited to have AEL join us as an association partner for the CodeSearch program" said Amanda Pick, Executive Director of the Missing Children Society of Canada (MCSC). "The involvement of industry associations such as AEL helps expand the program provincially and nationally and will truly make a difference to our searching families."

Developed by Strut Communications, CodeSearch combines a Content Management System with a geo-targeted smartphone application to allow instant communication between MCSC and CodeSearch field agents. Partner organization employees can register field agent profiles with their relevant skills. In the event a child goes missing, MCSC can send out geo-targeted alerts to any field agents in the area where a child went missing or is expected to be located so they can be active eyes and ears on the ground.

For more information on AEL's partnership with MCSC please visit: http://albertaelectricalleague.com/missing-children-society/ or http://www.mcsc.ca/code_search-partners.

If you are interested in becoming a CodeSearch partner, please contact MCSC at 1-800-661-6160. For more information on the program, visit www.mcsc.ca/code_search.

About the Missing Children Society of Canada

Since 1986, MCSC (www.mcsc.ca) has been reuniting missing children with their searching families through professional investigations, public awareness and family support programs. MCSC is the only non-profit organization in North America that employs an in-house team of former law enforcement to work closely with municipal and federal police agencies nationally and internationally while conducting frontline, hands-on investigative and search activities.