LiveWire Ergogenics, Inc. Signs Exclusive Endorsement Agreement With Professional Boxer, Manny Robles III

ANAHEIM, CA--(Marketwire - Feb 12, 2013) - LiveWire Ergogenics, Inc. (OTCQB: LVVV) has announced the signing of an exclusive endorsement agreement with professional boxer Manny Robles III of Los Angeles, California.

Under the terms of the agreement LiveWire has acquired the right to use Mr. Robles' likeness, image and name in connection with the advertisement and promotion of LiveWire's Energy™ chews, the pocket-sized, portable alternatives to bulky energy drinks or shots. The endorsement agreement also includes terms for the personal appearance of Mr. Robles at a number of LiveWire promotional events and other advertising initiatives.

Manny Robles III is an impressive young professional boxer who recently signed with famed boxing promoter, Al Haymon. After a highly accomplished amateur career, Manny turned pro in the fall of 2012 and has won all three of his first pro bouts.

Manny is a third generation fighter with his parents' families having over 60 years of boxing history. Manny's father is Manny Robles, Jr., the acclaimed trainer with international experience and who was head coach of the Los Angeles "Matadors," a semi-pro boxing team composed of some of the best Olympic Boxers from around the world.

Commented LiveWire's CEO Bill Hodson, "Manny Robles III is not only an impressive and very accomplished young boxer but he's also a great individual with an amazing work ethic. He has a World Championship in focus and he's also a great student with important academic and career goals. We're looking forward to some exciting times with Manny and LiveWire is very proud and pleased to be associated with him."

About LIveWire Ergogenics, Inc. (OTCQB: LVVV) and LiveWire Energy™ Chews
LiveWire Energy™ chews are manufactured in Anaheim, California by LiveWire Ergogenics, Inc., the first company to market a full-flavored, soft "energy" chew packed with both B vitamins and up to 120 mg of time-released caffeine.

Designed for consumers with an action-packed lifestyle, LiveWire Energy™ chews are pocket-sized, portable alternatives to bulky energy drinks or shots. Available in seven different flavors, the Company's grab-n-go packaging responsibly displays the amount of caffeine in each chew, including Citrus Mango (90 mg caffeine), Pomaberry (90 mg caffeine), Chocolate (100 mg caffeine), Mint Chocolate (120 mg caffeine), Sour Apple (90 mg caffeine), Cinnamon Fire (90 mg caffeine), and Coffee (100 mg caffeine).

LiveWire Ergogenics, Inc. was formed in 2008 and its products are available for purchase at thousands of retail outlets nationwide or are available online at: http://www.livewireenergy.com

For additional information:
Telephone: 877.678.7169
Email: info@livewireenergy.com
Facebook: http://www.facebook.com/LiveWireEnergychews
Twitter: http://twitter.com/#!/EnergyChews
Investor Information visit http://www.otcmarkets.com/stock/LVVV/quote

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