EasilyDo Launches Builder to Create First Personalized Smart Assistant

SAN FRANCISCO, CA--(Marketwire - Mar 4, 2013) - LAUNCH Festival:

Less than three months after launching the EasilyDo app, a smart assistant that proactively finds tasks and offers to get them done for you, the team at EasilyDo is excited to announce the ability to create your own automated tasks (Do Its) with the EasilyDo Builder. Through a simple web interface, you can now teach EasilyDo to handle new tasks and execute actions on your behalf.

"We launched EasilyDo to pursue a simple mission -- find the information and tasks you need at the right time and offer to take action for you," said Mikael Berner, CEO of EasilyDo. "With the EasilyDo Builder, now anyone can decide what they want the app to do for them and create their own Do Its from the connections provided."

How the Builder works:

Visit the Builder at www.EasilyDo.com/Builder .

• Download the EasilyDo app for free at the App Store and create an account.
• Sign in using the account you created when you downloaded the EasilyDo app.
• Browse all of the available Do Its or create new ones.
• Choose from a variety of smart triggers (e.g. birthday, new bill, etc.)
• Identify the action (e.g. give a gift card, set a reminder, etc.) that you want EasilyDo to perform.

These newly created Do Its are instantly activated for use on your EasilyDo app. It's as simple as that!

EasilyDo Saves Time:

Since the launch in December 2012, EasilyDo has developed a loyal and engaged community. The Company recently announced that they have performed 290 million searches, identified more than two million tasks and completed more than 750 thousand actions for their users. As a result, EasilyDo has saved people more than eight months of cumulative time and plans to be an even greater resource for their community with the launch of the EasilyDo Builder.

About EasilyDo
EasilyDo is a smart assistant that finds important tasks and things you care about and offers to take care of them for you. Founded in 2011 by Mikael Berner, former CEO of BeVocal, and Hetal Pandya, former Director at Nuance, EasilyDo is on a mission to reimagine and simplify how we get things done. The company is backed by Mayfield and USVP and is headquartered in Mountain View, CA. For more information please visit www.EasilyDo.com.