Björn borg´s annual report 2012

The annual report for 2012, Swedish version, is now available at Björn Borg´s
website, www.bjornborg.com. An English version will be published shortly.

For more information, please contact:
Björn Borg AB, telephone: +46 8 506 655 13

About Björn Borg
The Group owns the Björn Borg trademark and its operations are focused on
underwear. To that is offered sports wear and fragrances and through licensees
also footwear, bags and eyewear. Björn Borg products are sold in around thirty
markets, of which Sweden and Holland are the largest. The Björn Borg Group has
operations at every level from branding to consumer sales in its own Björn Borg
stores. Total sales of Björn Borg products in 2012 amounted to around SEK 1,6
billion, at the consumer level. Group net sales amounted to approximately SEK
551 million as per December 31, 2012, with 139 employees. The Björn Borg share
is listed on the Nasdaq OMX Nordic in Stockholm since 2007.