Cambridge, MA, March 25, 2013 (GLOBE NEWSWIRE) -- LaVoie Strategic Communications Group, Inc. (LaVoie Group), a firm with a proven track record of building value for health science innovations through integrated communications and investor relations, announced today that it received a Silver Award in the 26th Annual Mercury Excellence Awards competition, given annually by MerComm, Inc.
The winning silver award campaign was for Radius Health, Inc. in the Corporate/Commercial Brand Image Makeover category. Radius Health, a Cambridge-based biopharmaceutical company focused on developing new therapeutics for the treatment of osteoporosis and other women's health conditions, is developing BA058, a bone-building synthetic peptide analog, in both subcutaneous (BA058-SC) and transdermal patch (BA058-TD) formulations for the treatment of osteoporosis in postmenopausal women at high risk of fracture.
"We are proud to be recognized for our work with Radius Health," said LaVoie Group President and CEO Donna L. LaVoie. "Using our branded process, LG Immersion™, our team took a deep dive into the Radius story through management interviews and research to establish a corporate and product positioning, which is reflected in the new brand and key messages to business stakeholders."
From there, LaVoie Group established branding elements including the corporate logo, color palettes, corporate signage, website redesign, roadshow presentation, letterhead and business cards. LaVoie Group recently started a similar engagement with Nuron Biotech, a Pennsylvania-based specialty biologics and vaccines company.
"We pride ourselves on creating value to our clients, and we're delighted when the team's work is recognized by an established group like MerComm." LaVoie said.
MerComm, Inc. was founded in 1987 to promote excellence in the various fields of communications. The Mercury Awards are now in their 26th year, receiving over 680 entries from 21 countries.
About LaVoie Group
LaVoie Group partners with leading life sciences brands to build value for their companies, attract capital, and reach key stakeholders through integrated communications and marketing. The firm provides strategy consulting and integrated communications programs designed to properly position, create visibility and drive value.
Our clients are industry leaders in life sciences and pharmaceuticals and governments, including, Radius Health, BIO, Good Start Genetics, Haemonetics Corporation, Rockwell Medical, Novadaq Technologies, Nuron Biotech, Olympus Biotech, the Commonwealth of Massachusetts, MPM Capital, Hydra Biosciences and Xcovery Group of companies. LaVoie Group is ranked by O'Dwyer's PR Report as one of the leading independent healthcare PR firms in the U.S. and has been honored for the past four years by the LACP for best agency awards, including the 2011 "Best Small Agency".
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