Metia's Stuart Conway to Keynote at Mobile Marketing Strategies Summit

SEATTLE, WA--(Marketwired - Apr 8, 2013) - Metia Group, a leading international digital marketing agency, today announced that Metia Director of Development Stuart Conway will deliver the opening keynote at the 5^th Mobile Marketing Strategies Summit (MMSS), Wednesday, April 10, 2013, in Chicago. In his session, "How Does Mobile Fit into the Mix?" Conway will isolate the key factors in deciding whether to build a native or web app to achieve a company's marketing objectives.

"The keynote is designed to answer a key question for marketers," said Conway. "Do brands really need to build a mobile app -- especially in the era of the adaptive web? At MMSS, I will discuss real-life examples and share insights from the development front lines to help marketers sift through the confusing mix of technologies that drive today's mobile marketing initiatives."

Hosted by the Global Strategic Management Institute (GSMI), MMSS will take place April 10-11 at the Crowne Plaza Chicago Metro Hotel. The two-day education and learning event features best practices and case studies from mobile marketing thought leaders representing some of the world's most innovative and well-known brands, including Cars.com and PayPal.

As part of his session, Conway will explore the pros and cons of both options, provide best practices for each and discuss several case studies to illuminate his insights. Stuart will also cover: the difference between building an app and maintaining a mobile website and the implications of each, HTML5's impact on development, and how technology has evolved to reduce the need for platform-specific applications. He'll also discuss the basic UX principles that must be considered for responsive or adaptive web.

For more information about Metia's design and UX services, click here. To read Stuart's latest insights, click here. 

About Metia
Marketing leader Metia is headquartered in London, with additional offices in Seattle, New York, Austin, and Singapore. Metia blends a deep understanding of technology with strategy, creative, content, analytics, and optimization. Metia's results-focused marketing solutions are used by brands including Microsoft and AT&T in websites, email, social, digital applications, and other key influencer and customer communication programs. Visit www.metia.com and www.twitter.com/metiaUSA.