SEOUL, KOREA--(Marketwired - Apr 15, 2013) - After the launch of the much-anticipated "Gentlemen" and in preparation for his world tour starting in July, global superstar Psy announced today that he is launching a contest called "Psygo Bibigo" to find a personal chef to tour with him around the world. In addition, the winner will receive $40,000, luxurious five-star accommodations, limousine services, and more.
PYSGO BIBIGO CONTEST DETAILS
Playing off the word "bibim," which means "mixed" in Korean, contestants can enter by posting creative, zany, unusual videos of themselves showing off their mixing skills, whether it's mixing food or mixing music or mixing a drink... the possibilities are endless. The three semi-finalists and grand-prize winner will be chosen by PSY, Bibigo and the general audience. Key dates include:
- April 13 - May 12: Entrants can go to the Psygo Bibigo website at http://www.PsygoBibigo.com or Facebook page at http://facebook.com/bibigoglobal and upload a video showing off their mixing skills. Videos must be limited to 50MB.
- May 13 - June 2: Top three entrants are announced.
- June 3: PSY's personal chef is announced on the Psygo Bibigo site.
- July: PSY's personal chef accompanies him around the world.
In addition, Psy has choreographed a new dance move for the Psygo Bibigo campaign, which can also be seen on http://www.PsygoBibigo.com
AD CAMPAIGN DETAILS
Psy is the new official spokesperson for the leading Korean food brand, Bibigo (http://english.bibigo.com). The Psygo Bibigo dance is part of a larger global Psygo Bibigo ad campaign. The campaign can be seen in print, on YouTube and Facebook around the globe.
"Psy is undeniably the biggest music sensation to come out of Korea, and we are the number-one global Korean food brand, so it made sense for us to team up and create a fun campaign to reach new and existing consumers," said Yu Je Hyeuk, Marketing Director at Bibigo. "Psy has been a personal big fan of Bibigo for years, and we hope to create additional awareness of not only the Bibigo brand with Psy but Korean food as a whole, where it is now readily available in stores across the nation."
For more information, go to:
- Campaign: http://www.PsygoBibigo.com
- Facebook: http://facebook.com/bibigoglobal
About Bibigo
Bibigo is the leading global K-food brand that delivers Korea's authentic taste to people across the globe. While keeping the unique benefits of Korean food, Bibigo suggest a modern and more accessible way to enjoy Korean culinary culture.
