Aberdeen Group Completes Transition to AberdeenAccess(R), Offering Complimentary Research Access

No-Cost Content Access Marks a Radical Departure From Traditional Paid Content Models


BOSTON, MA--(Marketwired - Apr 23, 2013) - With today's launch of the AberdeenAccess® membership program Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), has officially transitioned away from a traditional paid research content access model to one providing complimentary access to Aberdeen research.

An AberdeenAccess membership provides:

  • Access to over 3,500 fact-based Aberdeen research and market intelligence documents -- including Benchmark Reports, Insights, Briefs, Market Alerts and more -- published over the past three years
  • Current, in-depth, high-quality research spanning all facets of business and IT management
  • Actionable information to enable better-informed business and technology purchasing decisions
  • A tailored experience based on user-defined preferences and business interests

"Today, anyone with a computer and an internet connection can access a seemingly-endless amount of information on any subject of interest. However, while access to great quantities of information might appear empowering, the true value of information still resides in the quality of its source," according to David Hatch, Senior Vice-President and General Manager, Aberdeen Group. "As an established and highly-regarded information resource for global business and technology professionals Aberdeen Group will, through the AberdeenAccess membership program, continue to deliver the highest-quality, data-driven research. By making this information available at no cost, we are able to highlight the full depth and breadth of our research expertise, with the goal of creating better-informed business and vendor communities."

To join the hundreds of thousands business leaders already benefitting from Aberdeen's research, please register for AberdeenAccess at http://aberdeen.com/_aberdeen/app/latest-research/aberdeen-access.aspx.

Please review the revised Aberdeen Group Privacy Statement and User Terms & Conditions which take effect commensurate with this new level of access to Aberdeen's research content.

About Aberdeen Group, a Harte-Hanks Company
Enabled by its team of 40 research analysts covering 16 industry-sector categories, access to 35,000+ benchmarked enterprise decision makers, and 2.5 million research readers, Aberdeen Group -- a Harte-Hanks Company (NYSE: HHS) -- is the trusted advisor to global technology markets, providing corporations with insights that drive IT decisions. Aberdeen's independent, fact-based research and market intelligence is used by the Fortune 1000, Global 500, and Software 500.

Aberdeen has offices in Boston and London. Harte-Hanks operates 25 offices in the United States, and has locations throughout Asia-Pacific, Europe, and Latin America. 

(C) 2013 Aberdeen Group, Inc., a Harte-Hanks Company
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Boston, Massachusetts 02210-1928
Telephone: (617) 854-5200
Fax: (617) 723-7897
www.aberdeen.com