Melissa Data Highlights Data Quality Solutions at Enterprise Data World

SAN DIEGO, CA--(Marketwired - Apr 24, 2013) -

WHAT:
Melissa Data, a leading provider of contact data quality and integration solutions, will be exhibiting at Enterprise Data World to introduce new Golden Record functionality in its MatchUp® Component for SQL Server Integration Services (SSIS).

A powerful tool for advanced matching and duplication management, specifically in the contact record domain, MatchUp SSIS dramatically enhances database efficiency and effectiveness by enabling a single, accurate view of each customer. By integrating the Golden Record selection tool, MatchUp SSIS represents an industry breakthrough based on its ability to discern contact data quality information, and select the surviving record based on the level of quality of the information provided.

Melissa Data will be demonstrating MatchUp SSIS at Enterprise Data World, along with its Global Data Quality Suite, which ensures accurate, current and consistent contact data for more than 240 countries and territories.

Global Data Quality Suite includes tools to verify international addresses and phone numbers, as well as geocode street addresses by adding precise latitude and longitude coordinates. Users can also use the Global Data Quality Suite to quickly and efficiently reach customers by verifying international phone numbers against Melissa Data's proprietary database directly sourced from multiple telecommunications companies.

WHEN:
Sunday, April 28^th through Thursday, May 2^nd

WHERE:
Enterprise Data World
Sheraton Hotel and Marina, San Diego
Booth #412

WHO:
Since 1985, Melissa Data has been a leading provider of contact data quality and address management solutions. Melissa Data's data integration components, multiplatform programming tools, Cloud services, and comprehensive reference data sets verify, standardize, consolidate, enhance, and update U.S., Canadian and global contact data for improved communications and ROI. More than 5,000 companies rely on Melissa Data to gain and maintain an accurate, trusted view of critical information assets. For more information or free product trials, visit www.MelissaData.com or call 1-800-MELISSA (635-4772).