Seventh Generation Seeks Another First: A Toxin-Free Generation

BURLINGTON, VT--(Marketwired - Apr 26, 2013) - Seventh Generation, the nation's leading brand of non-toxic and renewable bio-based household, baby, and personal care solutions is celebrating Earth Month 2013 with the launch of a bold new campaign dedicated to a single goal: creating the modern world's first toxin-free generation.

The company's Campaign for a Toxin-Free Generation provides the wisdom people need to make the choices that make the difference and supplies a healthy measure of good clean fun in the process. At its epicenter is a new website filled with all kinds of interactive information focused on informing consumers about toxin-free home care. Anyone who wants to join the effort is invited to start by uploading a picture or video of their kids being kids. For every submission received, Seventh Generation is donating $1 to Women's Voices for the Earth, an advocacy organization working for a safer, non-toxic world. Visitors are also encouraged to tweet their personal stories, ideas, and thoughts using the hashtag #toxinfreegen. And they can learn how the Toxin-Free Generation rolls and how they can roll right along with it by reading Lick This Book, an online guide to small steps that one can take to affect personal health and environmental safety.

The new campaign is part of Seventh Generation's mission to embody a purpose that's about much more than products and profits. "The goal of this campaign directly aligns with our organization's mission,"  says Women's Voices for the Earth Executive Director, Erin Switalski. "We also want to inspire consumers to rid their lives of toxins, but more than that, we want to ignite a revolution that safeguards today's children and all of tomorrow's, too."

Those objectives aren't small, and to achieve them, Seventh Generation envisions the new campaign lasting well beyond 2013. The first step toward that future can be found in a new partnership with EarthEcho International (EEI), an organization founded by Alexandra & Phillipe Cousteau, Jr., grandchildren of pioneering environmentalist oceanographer Jacques Cousteau, to empower young people to protect marine environments. Together, Seventh Generation and EEI are challenging students to create videos showing how they're helping create a toxin-free generation and enter them in a new contest, which will award prizes that include Patagonia gift certificates and a GoPro camera. The partnership kicks off April 18th with a special learning webinar hosted by Seventh Generation President John Replogle and Phillipe Cousteau, Jr.

Following these Earth Month activities, the Campaign for a Toxin-Free Generation will continue to lead the way to a healthier world with a focus on infant care that swaddles our most vulnerable family members in nontoxic nurturing. For more information on the Campaign and to join the cause, visit http://www.seventhgeneration.com/toxin-free/.

About Seventh Generation
Established in 1988, in Burlington, Vermont, Seventh Generation is one of the nation's leading brands of household and personal care products. The company lives its commitment to "caring today for seven generations of tomorrows," with products formulated to provide mindful solutions for the air, surfaces, fabrics, pets and people within your home -- and for the community and environment outside of it. A pioneer in corporate responsibility, Seventh Generation continually evaluates ways to reduce its environmental impact, increase performance and safety, and create a more sustainable supply chain. To learn more about Seventh Generation products and business practices, locate a retailer in your area, or review Seventh Generation's Corporate Consciousness Report, visit www.seventhgeneration.com.

ABOUT WOMENS VOICES FOR THE EARTH

Women's Voices for the Earth is a national organization that works to eliminate toxic chemicals that harm women's health by changing consumer behaviors, corporate practices and government policies. www.womensvoices.org

ABOUT EARTH ECHO

EarthEcho International is a leading environmental nonprofit committed to youth engagement, action, and leadership through education. EarthEcho helps young people everywhere understand the critical role we play in the future of the planet through the one thing that connects us all -- water. EarthEcho International is a nonprofit 501(c)(3) organization founded by siblings Philippe and Alexandra Cousteau in honor of their father Philippe Cousteau Sr., son of the legendary explorer Jacques Yves Cousteau. For more information about EarthEcho International, visit http://www.earthecho.org.