Sweden, 2013-05-06 09:45 CEST (GLOBE NEWSWIRE) --
The Swedish market research company SIFO has just discovered a sensational development – only one in five consumers thinks that they will be purchasing more via the Internet in the future. As much as 36% say that they will shop less on the Internet, or not at all in 2013.
A survey on behalf of ZetaDisplay, carried out by SIFO, shows a discouraging future for Swedish Internet trading. 44% of Sweden’s women and 30% of Sweden’s men will buy less from the Internet this year.
Over 80% of Swedes prefer to do their shopping in actual shops rather than via the Internet, if the range of goods and price are the same. More than a quarter of Swedes want to do their shopping in an inspirational store, and receive help and advice.
“The results of the survey confirm the social aspect of shopping amongst people. If a retail store is able to create a pleasurable and comprehensive experience for the customer, then sales also increase, which is something we have always known. For example, by presenting offers in a store more in the vein of adapted information rather than pure advertising, such as giving tips about cooking, the customer feels that this is a service and is more satisfied,” says Leif Liljebrunn, Managing Director of ZetaDisplay, the company that recently asked SIFO to research the attitude of Swedish people to making purchases in physical stores vis-à-vis on the Internet.
It’s popular to buy food in a shop
Swedes are sceptical about purchasing food via the Internet. 94% do not want to buy food that way. Also, the selection of shop is determined by the level of service.
“People don’t just buy with their eyes. Our hearing, sense of smell and feel for the product are important factors before we decide to buy,” comments Leif Liljebrunn about the survey.
However, half of those questioned said that they would be happy to buy services through the Internet (travel, insurance and bank services), followed by home electronics (36%) and white goods (15%).
ZetaDisplay works with digital retail store signage and are experts in what customers enjoy enough to stay longer inside the store. An increasing number of stores are following the ZetaDisplay line of actively creating an all-round experience in the store rather than just presenting the goods.
The SIFO survey in brief
(1,000 people were questioned early in 2013):
Question 1
During 2013 will you purchase more or less from the Internet relative to shopping in physical (usual) stores?
36% will shop less, or never purchase from the Internet
43% no change
19% will purchase more on the Internet
1% don’t know
Question 2
What would the reason be for continuing to purchase in physical shops instead of changing and buying from the Internet?
(Here those questioned could provide several different answers, so that the total was greater than 100%)
Convenient, close to home and work/school: 25%
Inspirational environment where I can get tips about things I didn’t know I wanted to have: 26%
Good service and helpful staff: 50%
Others: 33%
Not sure, don’t know: 4%
Question 3
If you stopped shopping in physical shops, what kind of goods would you in that case rather buy through the Internet?
(Several possible alternative answers)
White goods: 15 %
Electrical and home electronics: 36 %
Food and convenience goods: 9 %
Services (such as travel, insurances, banking): 50 %
Others: 15 %
Not sure: 15 %
Question 4
Where would you prefer to shop if the range of goods and prices were the same?
Physical shop: 83 %
Internet: 12 %
Not sure, don’t know: 5 %
For more information please contact:
ZetaDisplay AB (publ)
CEO Leif Liljebrunn
Telephone: +46 70 845 80 52
E-mail: leif.liljebrunn@zetadisplay.com
About ZetaDisplay
ZetaDisplay is a leading supplier of Digital Signage to major chains in the retailing and service sectors of the European market. The head office is in Sweden and there are sales offices located in Denmark, Norway, Finland, Estonia and the Netherlands. Since April 2011 the company’s shares have been traded on NASDAQ OMX First North Premier, using the ZETA abbreviation. The Certified Adviser is Erik Penser Bankaktiebolag and the liquidity guarantor is Pareto Öhman. More information can be found at http://www.zetadisplay.com
About Digital Signage and multi-channel communication
ZetaDisplay defines Digital Signage as a system for advertising, profiling and retail store communication, which forwards audio, images and film related to retail stores and information in the public environment. A Swedish name for Digital Signage translates as digital retailing communications. Solutions based on digital displays form a large part of the market, but development is proceeding towards the utilisation of more digital channels to communicate customer offers and other information. This is a matter of solutions that are integrated into social media and web sites, and apps for smart mobile phones and tablets which create interaction with customers. Development is also progressing towards integrating solutions with retailers’ cash desks for automatic price updating and the automatic switching of offers on the digital displays.