LOS ANGELES, May 21, 2013 (GLOBE NEWSWIRE) -- Azteca America 54 in Los Angeles delivered higher ratings for the Cruz Azul vs Santos game on Sunday, May 19, in all key demos vs the semifinal games aired on Univision's KMEX and Unimas's KFTR.
The average rating for the Cruz Azul vs Santos game aired on Azteca America's KAZA for Persons 18-49 was 2.7. For Males18-49, the Cruz Azul vs Santos game delivered an average rating of 3.8. The semifinal game ranked #1 in ratings in other key demos for Persons and Males 18-34, and 25-54 compared to the semifinal games aired on KMEX and KFTR.
Azteca America is broadcasting the final game between Cruz Azul vs. America on Thursday, May 23 at 10:00 pm EST/9:00pm CST/ 7:00 pm PST. These two rivals will play for the Mexican soccer championship title for the first time in 24 years.
"These are some of Mexico's most popular teams that are setting the stage for a historic rivalry in the final match," said Martin Breidsprecher, CEO of Azteca America.
Source: Nielsen NSIH Overnights, May 15, 7p-9p (PST), May 18, 3p-5p (PST), & May 19, 5:45-8p (PST), Program Average, Live+SD. Persons & Males 18-34, 18-49 and 25-54. Ranking based on Spanish Language Stations: KAZA, KMEX, and KFTR."
About Azteca America
Azteca America engages Spanish-language viewers by creating unique, passionate and enlightening content that is relevant to the daily lives of our audience. Wholly owned by Mexican broadcaster Azteca, S.A.B de C.V., the second-largest producer of Spanish language content in the world, Azteca America complements its Mexican programs with an innovative lineup of shows from third-party producers and distributors to ensure the finest programming for its audience. The company provides tailored, multi-platform advertising solutions for clients seeking to reach the most dynamic consumer group in the country.
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