Hill's(R) Ideal Balance(TM) Gets Tails Wagging at the People's Fair in Denver

Learn About Pet Nutrition and Get Samples, Coupons and More


DENVER, CO--(Marketwired - May 31, 2013) - With the days getting longer and with weather warmer, Hill's® Ideal Balance™ is getting back to nature with its pet food truck that will be traveling across the country to deliver natural, healthy samples and memorable experiences to pets and their owners.

To kick things off, Hill's Ideal Balance will set up its pet food truck at the People's Fair in Denver, a yearly festival that blends family fun, crafts, culinary delights and entertainment with fundraising to support local nonprofits. On June 1 and 2, pet owners are invited to stop by the Hill's Ideal Balance truck where they can talk with trained representatives about Ideal Balance natural pet foods and treats. Visitors will also receive free samples of the new Hill's Ideal Balance dog and cat foods along with coupons offering big savings on Ideal Balance products. 

"We look forward to bringing the farmer's market experience to pets and their owners at the upcoming People's Fair," said Brian McCall, Director of Marketing at Hill's Pet Nutrition. "We're passionate about making perfectly balanced, natural pet foods and can't wait to share samples and more with hungry pets throughout the Denver area."

The new Hill's Ideal Balance dog and cat food formulas feature:

  • Fresh Chicken or Natural Salmon to help keep pets slim and trim (first ingredient)
  • Brown Rice for healthy digestion
  • Fruits and Vegetables for a healthy immune system
  • No corn, wheat or soy
  • Grain-free options for dogs and cats
  • Dry foods that are made in the USA in Hill's own manufacturing facilities
  • 100 percent balanced nutrition, guaranteed or your money back

Hill's has made significant investments in food safety with manufacturing and quality procedures that are modeled after human food practices. Hill's products are developed in its Global Hill's Pet Nutrition Center in Topeka, Kansas by an international team of 150 veterinarians and pet nutrition scientists. Hill's Ideal Balance dry pet food is manufactured in Hill's own facilities, using high quality ingredients sourced from North America and Europe and under the supervision of Hill's employees to ensure industry-leading food safety.

To learn more about Hill's Ideal Balance pet foods and treats, please visit HillsPet.com.

About Hill's Pet Nutrition
Hill's Pet Nutrition Inc. manufactures Hill's® Prescription Diet® brand pet foods, therapeutic pet foods available only through veterinarians, Hill's® Science Diet® brand pet foods and the new Hill's® Ideal Balance™ sold through veterinarians and finer pet specialty stores. Founded more than 60 years ago with a unique commitment to pet nutrition and well-being, Hill's is committed to its mission to help enrich and lengthen the special relationships between people and their pets. Hill's produces high-quality, great-tasting pet foods owners can trust and give to their canine and feline companions as part of a veterinary health care team recommendation. This ultimately improves patient health and the health of the practice. For more information about Hill's Pet Nutrition Inc., and Hill's Evidence-Based Clinical Nutrition™ visit HillsPet.com, or visit us on Facebook, keywords "Hill's Pet Nutrition."

Contact Information:

Media Contact:
Edisa Chacin for Hill's
1-800-445-5777

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