Press release: Reduced number of shares and votes in Björn Borg AB

Stockholm, Sweden, 31 May 2013

The Annual General Meeting 2013 of Björn Borg resolved on a so-called automatic
share redemption procedure, including a share split through which one (1)
existing share in the company was split into two (2) shares. As a result of the
share split, the number of shares in Björn Borg was temporarily increased by
25,148,384 shares to a total of 50,296,768 shares. This has been previously
announced in a press release on 30 April 2013.

The 25,148,384 new shares (the so-called redemption shares) have thereafter been
redeemed as part of the share redemption procedure, whereby the number of shares
in Björn Borg, following the redemption, is 25,148,384 shares, i.e. the same
number as before the share split.
For further information, please contact:

Magnus Teeling, CFO, telephone +46 708 50 55 37, magnus.teeling@bjornborg.com

Björn Borg is required to publish this information pursuant to the Swedish
Financial Instruments Trading Act (1991:980), Chapter 4, paragraph 9. The
information was released for publication on 31 May, 2013 at 9 a.m.
About Björn Borg

The Group owns the Björn Borg trademark and its operations are focused on
underwear. To that is offered sports wear and fragrances and through licensees
also footwear, bags and eyewear. Björn Borg products are sold in around thirty
markets, of which Sweden and Holland are the largest. The Björn Borg Group has
operations at every level from branding to consumer sales in its own Björn Borg
stores. Total sales of Björn Borg products in 2012 amounted to around SEK 1,6
billion, at the consumer level. Group net sales amounted to approximately SEK
551 million as per December 31, 2012, with 139 employees. The Björn Borg share
is listed on the Nasdaq OMX Nordic in Stockholm since 2007.