New York, NY, June 5, 2013 (GLOBE NEWSWIRE) -- (http://www.myprgenie.com) -- New York City-based Vittorio J today launched a nationwide crowdfunding campaign featuring a video that imagines legendary Hollywood actress Marilyn Monroe and President John F. Kennedy in a setting straight out of '50 Shades of Grey.' Launched via Kickstarter, the 30-day fundraising effort is intended to educate the public about choosing and tying the proper knot, while generating broad exposure for the company's exclusive line of premium neckties. The eclectic designer has enjoyed brand popularity and commercial success among its celebrity clientele that includes world-class athletes, recognized actors, VIP journalists and even U.S. Presidents.
The one-of-a-kind crowdfunding campaign is being launched in tandem with Marilyn Monroe's 87th birthday, a tribute to the Hollywood star's style, enduring appeal and entrepreneurial spirit.
The 90-second video depicts the Marilyn doppelganger tied to a bed by her Presidential suitor, showcasing many of the fashion designer's premium ties, utilizing the four most prevalent necktie knots in the process. The promotional effort will run on Kickstarter for 30 days and offers backers a tantalizing array of perks and rewards, including the same limited edition ties chosen by the company's high-profile clients.
"Our Kickstarter campaign is a tribute to Marilyn Monroe and John F. Kennedy, who demonstrated that fashion isn't just about looking good, it's also about making a statement," said Vittorio J co-founder, Jesse Chao. "Vittorio J's Kickstarter campaign previews our exclusive line of premium ties, profiles the four classic necktie knots, and illustrates the fashion and personal statements made possible by combining the two. Our ties have been worn by the most visible and influential people on the planet, and this project makes our collection available to those who not only want to look good, but make a powerful statement in the process."
Those interested can become backers of the Kickstarter campaign for as little as $1 and enjoy a range of one-of-a-kind rewards. Perks, including the Presidential ties are limited in quantity and available on a first come, first served basis. The controversial video can be viewed through on the Kickstarter website, via a direct link at TyingMarilyn.com, and at Vittorio J's company website.
Vittorio J's Exclusives collection features limited edition neckties that deliver the best of Old World tailoring and contemporary design. Using the highest grade silks, each tie is cut, folded and hand-sewn by artisinal masters in Naples, Italy and affords Vittorio J's privileged clients the most authentic, ultra-premium Italian craftsmanship available. Maximum attention is devoted to every detail, including precision double-stitching, handmade bar-tacks and deep infusion of Ossiticina Oil, which ensures strength and luster.