Media Advisory: Giant Tiger Celebrates EVERY Body

OTTAWA, ONTARIO--(Marketwired - June 19, 2013) - Giant Tiger Stores Limited is thrilled to be celebrating the diversity of our communities this Canada Day with our Canada Day flyer. This flyer, distributed across Canada as of June 20^th, features many diverse models including a few who are differently-abled.

"Giant Tiger is a reflection of the communities we serve and the people in our communities," offers Lauren Moir, Vice President Marketing, Giant Tiger Stores Limited. "It is important to us to develop material that celebrates the diversity of the Canadian population. For us, the Canada Day flyer was the perfect way to highlight this."

"The feedback received so far has been phenomenal" adds Lauren and includes such comments as;

"GT you're doing it right! Thank you for being a company that is inclusive."

"Thank you GT for using special needs models in your advertising. Good on ya!"

"I was just reading my GT flyer with my morning coffee and could not help but notice a most wonderful thing, and that is that you have a variety of "differently abled" models in this week's flyer. As the mother of a 15 year old son with cerebral palsy who is confined to a wheelchair, I just wanted to say "thank you" for bringing not only the person, but even their modes of transportation front and centre!"

"This particular flyer came about in a very organic way," explains Cindy Strugnell, Senior Manager of Creative Services. "We were initially contacted by the Little People of Ontario organization about featuring Little People in one of our flyers". Our immediate reaction was 'YES! What a great idea', and then, 'Why not take the concept one step further and really focus on all sorts of physical diversity that we see in Canada'". Giant Tiger looks forward to producing future features in similar spirit.

The Giant Tiger flyer is available in local papers and online. To view the complete flyer click here

Photo included for editors (http://www.marketwire.com/library/20130619-Flyer_47_Spread.jpg)

About Giant Tiger:

We are the leading Canadian owned family discount store, committed to providing on trend family fashions, groceries, and everyday needs. Established in 1961 in Ottawa's Byward Market, the privately held company has over 200 locations across Canada and employs over 7,000 team members. All Giant Tiger locations are locally owned or operated by a team member who knows the community. In 2001 the North West Company entered into a franchise agreement with Giant Tiger Stores Limited to open and operate Giant Tiger stores in Western Canada. The friendly local stores with the iconic yellow Tiger logo are not only where Canadians shop more and spend less, but they help bring communities together. In 2012, Giant Tiger donated more than $2 million to more than 700 local associations and charities across Canada.

Giant Tiger checks out as Canada's low price Giant with our low prices every day, Ad Match Guarantee, Clawbacks throughout the store and our no time limit return policy. For more information about the company, please visit www.gianttiger.com or join us on Facebook at www.facebook.com/gianttiger or follow us on Twitter @GTboutique and on Four Square Giant Tiger Stores.

Giant Tiger, a proud Canadian company since… FOREVER! #CanadaPROUD