Cat Lovers Celebrate Favorite Pet Moments

MISSION, KS--(Marketwired - Jun 20, 2013) - (Family Features) From adorable peek-a-boo games to outrageous, gravity-defying leaps -- cats have a way of bringing much joy and humor to their owners' lives.

To celebrate the amazing antics of these feline friends, Friskies is hosting its second annual installment of "The Friskies," an award show honoring the pop culture phenomenon of cat videos and the cats who inspire them. Cat video creators are encouraged to enter their funny cat moments and adventures for an opportunity to win a $5,000 cash prize and custom-made award, and to take part in the live award show held in New York City this fall.

"We're thrilled to bring 'The Friskies' back for another year. The contest celebrates the creativity and quirkiness of cats, and rewards those who showcase it through the art form of cat videos," said Shawn Brain, Friskies assistant brand manager. "We're expecting thousands of entries this year. Cat video creators and viewers may participate by entering their videos in the contest, voting and sharing their favorites and helping our 20 cat charity partners earn donations."

This year's big event will be hosted by renowned comedian Michael Ian Black.

"Films may have the OSCARS®, but cat videos have 'The Friskies,' and I can't wait to host the show," said Black. "It's going to be unlike anything you've ever seen."

This year, $25,000 in cash prizes will be awarded for categories that include cat comedy, indoor cat adventure, rescue cat and pursuit of treat. Category winners will be determined by public vote, and a fan favorite winner will be chosen by public text vote on the day of the award show. Viewers may enjoy the show as it is broadcast live on www.TheFriskies.com.

As supporters of responsible pet care and community involvement, Friskies will award more than 250,000 cans of cat food to 20 cat charity organizations nationwide as part of the program.

For more information on how to enter the contest, vote for favorite videos and to watch the show, visit www.TheFriskies.com.

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