Christina Ståhl new CEO of MQ

Christina Ståhl has been appointed the new CEO of MQ in connection with Mats
Gärdsell leaving the company. Christina Ståhl joins us from a position as
President of Mio, where she has spent six years successfully changing and
shaping a profit-generating company with strong growth and expanding market
shares. In addition to this, she has extensive experience of the retail sector,
including senior positions within the ICA Group. Christina Ståhl will remain a
member of MQ’s Board of Directors until she assumes the position of CEO of MQ in
the autumn.
In recent years, MQ has taken several steps to strengthen its position as the
leading brand chain in the Nordic region, but new vibrant leadership is
required, particularly considering the prevailing tough market climate.

“Christina Ståhl has a very clear approach as a leader, with strong
implementation skills. Her experience of managing successful development work in
the consumer sector will contribute valuable expertise to MQ. With the
competency and leadership that Christina Ståhl represents, we will have the
perfect prerequisites to achieve the company’s growth objectives,” says Erik
Olsson, Chairman of the Board of MQ.

Christina Ståhl is 42 years old and has a Master’s degree in Economics from Lund
University. She joins us from Mio, where she has been President since 2007.
Prior to this, she worked within the ICA Group for ten years, including as
President of Etos AB and Group Manager of ICA’s venture within Health & Beauty.
Since January 2012, Christina Ståhl has been a member of MQ’s Board of
Directors, a position she will vacate in connection with assuming the position
of CEO of the company.

“In my eyes, MQ has so much potential that has not yet been realised; a key
position in the fashion industry and such an exciting future that I couldn’t
refuse. I recognise MQ’s current position from the other retail companies where
my assignment was to develop and implement changes. I very much look forward to
working with everyone at MQ to further develop the customer offering, brand and
organization,” says Christina Ståhl.

In conjunction with Mats Gärdsell leaving his assignment today as CEO, Tony
Siberg, Deputy CEO and CFO, will take over as Acting CEO of the company until
Christina Ståhl assumes the position, which will be in the autumn as soon as her
current assignment allows.

For further information, please contact:

Erik Olsson, Chairman of the Board of MQ, tel: +46 (0)31-388 80 15

Christina Ståhl, incoming CEO of MQ, tel: +46 (0)70-764 12 61

MQ is required to make public the information in this press release in
accordance with the Securities Market Act. The information was released for
publication on June 20, 2013 at 7:00 am (CET).
MQ is one of Sweden’s leading brand chains. Through a mix of proprietary and
external brands, MQ offers men’s and women’s clothing with a high degree of
fashion in attractive stores. The store chain currently includes 122 stores and
the aim is to establish MQ as the leading brand chain in the Nordic region. The
MQ share has been listed on NASDAQ OMX Stockholm since 18 June 2010. For more
information, please visit: www.MQ.se