New Wave Group Acquires the Craft North America business from Karhu North America

Since 1999, the US company Karhu North America LLC (“Karhu”) has been the
exclusive distributor in the United States and Canada of products under New Wave
Group AB’s sports brand CRAFT. Today, New Wave Group has, through its wholly
owned subsidiary New Wave USA Inc, acquired that part of Karhu’s business
relating to distribution of CRAFT products, including inventory, certain
intellectual property and contract rights. The transaction is structured as an
asset acquisition. The initial purchase price amounts to US$ 3 million with an
additional contingent price based on the results of the business over the next
five years. The total contingent price cannot exceed US$ 4.75 million. Three
Karhu employees will transfer in connection with the acquisition.

Because the acquired business has been operated within Karhu’s other operations,
no separate audited sales and earnings statements are available for the CRAFT
distribution business. Based on pro-forma information, the acquired business
achieved sales of approximately US$ 6.9 million during the financial year 2012.
New Wave Group anticipates that the transaction will result in the realization
of additional annual EBITDA of approximately US$ 700,000.

The acquired business will be managed by a newly founded US company: Craft
Sportswear North America LLC; an indirect wholly owned subsidiary of New Wave
USA Inc. The present CEO of Karhu, Huub Valkenburg who was the founder of the
CRAFT distribution business in North America, will continue as CEO of the new
company, which will still be operated and headquartered in Beverly,
Massachusetts. New Wave Group believes that the new acquisition and structure
will form a strong basis for a further expansion of the CRAFT-brand in the US
and Canada during coming years.

“We are very proud to have established Craft as a performance apparel brand in
North America driving a profitable sustainable business and look forward to
growing the brand even more in the years to come,” said Huub Valkenburg, new CEO
of Craft Sportswear North America.

“As owners of the CRAFT-brand, we are very pleased with the acquisition and
believe that this will give New Wave Group a good basis for expanding CRAFT in
the US and Canada,” said Torsten Jansson, CEO and president of New Wave Group.

New Wave Group AB is listed on NASDAQ OMX Nordic Exchange in Stockholm. New Wave
Group AB is a growth company that designs, acquires and develops brands and
products in the corporate promotions, sports, gifts and home furnishings
sectors. New Wave Group AB through its US subsidiary owns several businesses in
North America including Cutter & Buck, Ahead, Inc. and Paris Glove. For more
information please visit, www.nwg.se

About CRAFT: CRAFT is the pioneer of functional apparel for serious athletes.
Since 1977 CRAFT has devoted itself to developing innovative clothing built to
withstand extreme weather in all conditions. CRAFT works closely with its many
sponsored athletes and national teams, and focuses on designing the highest
performance gear. The brand’s foundation is its authentic understanding and love
for the sporting culture, reflected in its strong involvement in cross-country
skiing, biking, running and alpine skiing. Constantly working on optimizing
construction technologies and innovative materials, CRAFT sportswear is the
ideal training and competition gear for all activities year-round. For more
information on Craft in North America, visit www.craftsports.us. For more
information on CRAFT, visit www.craft.se.

Cautionary Note Regarding Forward-Looking Statements: Certain statements in this
release are forward-looking statements, in that they express the New Wave
Group’s current expectations about future events. These statements are subject
to a number of risks and uncertainties. Actual future results may differ from
those projected in any forward-looking statements.

Gothenburg, July 1, 2013

New Wave Group AB (publ)

Ernest R. Johnson
CEO and President, New Wave USA Inc
Tel: +001 206 830 6640

Lars Jönsson, CFO
Tel: +46 (0)31-712 89 12
Magnus Rapp, Head of legal department
Tel: +46 (0)31-712 89 03