Zagster and Roseland Bring Bike Sharing to Apartments in New Jersey and Boston

CAMBRIDGE, MA--(Marketwired - Jul 11, 2013) - Zagster, a company that provides bikes-as-a-service, today announced it has partnered with Roseland to offer a bike sharing program to residents of six luxury apartment communities in Jersey City and Boston. Residents can reserve and ride comfortable, city-friendly cruiser bikes for just $9/day or unlimited rides for $29.95/month or $49.95/year, offering them a healthy, convenient and fun way to run errands, go to class, visit friends, or attend business meetings.

"Bike sharing continues to expand nationally as major cities invest in infrastructure, bike lanes, and city-wide programs," said Timothy Ericson, co-founder and CEO of Zagster. "Zagster gives real estate companies a competitive edge and enables them to leverage these investments to offer tenants maximum convenience."

There will be 48 bikes available on-demand for the residents of each of the six Roseland apartment communities, for up to a full day's use. Each bike contains a bike lock with the key stored inside a lock box. After joining Zagster at www.zagster.com riders simply text 'start' plus the bike number (e.g. 'start 46') to a phone number. A confirmation message with the access code for the lock box is texted back. This action reserves the bike for the remainder of the day or until the bike is returned. Riders can text "end" to the same number, which releases the bike for the next rider.

Four of the six properties have been launched -- Monaco and Marbella in Jersey City, NJ and the Harborview (Charlestown) and Quarrystone (Malden) in Massachusetts. Additional properties in New Jersey and Massachusetts will be added in the coming weeks.

Zagster offers riders the Breezer Uptown, an award winning bike known for its light weight, yet durable construction, specifically designed for city riding. All bikes will be located on property in garages or parking structures and will be equipped with spacious baskets for transporting groceries, take out, or goodies from neighborhood retailers. With an attached flexible lock, riders can park their bikes wherever they want, allowing the ultimate in convenience.

Throughout its existence, Roseland has remained true to its core business of creating world-class communities that provide outstanding living environments for its residents. Whether it's an urban waterfront high-rise or a smart-growth transit village, an historic conversion or an environmentally sensitive "green" building, Roseland's award-winning properties reflect the company's steadfast focus on "the big picture" -- developing dynamic residential settings suited to sophisticated residents' lifestyle needs with extraordinary service.

"We're seeing an increase in the number of current and prospective residents inquiring about the availability of bike programs at our properties," said Brenda Cioce, President of Roseland Residential Services. "Zagster's turnkey and cost effective model allows us to meet this demand with minimal impact on our team members."

Zagster is developing a national footprint of bike sharing programs in partnership with real estate/apartment companies, businesses, hotel chains and universities, all of whom are looking to provide value added services and benefits to residents, guests or employees.

About Zagster
Founded in Philadelphia in 2007 as CityRyde and now headquartered in Cambridge, Mass., Zagster is one of the nation's first bike sharing companies. Zagster is uniquely focused on contracting with property managers, hotels, businesses, and universities across North America to make bike sharing programs available to tenants, employees, guests and students. This highly efficient and unique model allows Zagster to offer services in areas that traditional city-wide bike sharing systems can't reach. More information about Zagster is available online at http://www.Zagster.com.

About Roseland
Roseland is a premier real estate development and management company with a highly-acclaimed reputation for creating exceptional mixed-use communities in some of the most desirable settings across the Northeast. The Company and its executive team have developed more than 40,000 high-end residential units since 1992, many of which are located in key urban centers near mass transportation hubs. Roseland has substantial experience in waterfront and brownfields redevelopment and has earned distinction for its unique expertise in creating developments that complement and enhance the beauty, financial stability and dynamism of their existing communities. Roseland's reputation for excellence and uncompromising quality has led to a number of designations as developer or co-developer for projects with national significance such as Port Imperial, a $2 billion, 200-acre mixed-use community in New Jersey featuring 6,000 residential units, 2.1 million square feet of commercial space and an intermodal ferry terminal rising along the Hudson River facing midtown Manhattan; The Highlands at Morristown Station, NJ TRANSIT's first Transit Village project which, along with Roseland's 40 Park and Vail Mansion developments, have spearheaded the revitalization of downtown Morristown; and Pier One in Boston, where Roseland is redeveloping one-half mile of Boston Harbor into a luxury residential community.

Acquired by Mack-Cali Realty Corporation (NYSE: CLI), Roseland now benefits from Mack-Cali's strong financial strength and stability, along with its unsurpassed expertise in the commercial office sector.

Additional information on Roseland is available on the Company's website: www.roselandproperty.com.