MRY Named US Digital Agency of Record for National Grid

NEW YORK, NY--(Marketwired - Jul 23, 2013) -  MRY (www.mry.com), a creative and technology agency with social at its core, has just announced that it has been named US Digital Brand Agency of Record for National Grid, the international energy company. This selection comes following a review that included several digital agencies. 

"We've had the pleasure to work with National Grid on various projects for a few years and are thrilled to be taking our partnership to the next level," said Matt Britton, CEO of MRY. "The company's forward-thinking outlook on the energy landscape is impressive, and we hope to seamlessly blend together social, digital and branding to create engaging experiences for National Grid's customers in the northeast US."

MRY will partner with National Grid as the creative agency for social media marketing and website design. Scope of work ranges from social media strategy and management of National Grid's social media platforms to the UX development and brand design of their website -- all positioned around bringing National Grid's brand promise, "Here with You. Here for You," to life in the digital space.

"Our goal is to connect our customers to the energy they need: safely, reliably and efficiently. MRY is the right partner to help us create closer connections and deeper conversations with our customers through digital," said Jim Madej, National Grid Chief Customer Officer. "We selected MRY because of their diverse, relevant category experience and unique approach to translating our brand to digital," said Rafael Sulit, National Grid US Brand Strategy and Implementation Director. "Their ability to complement our strategic partners, industry-leading social media capabilities and knowledge of our digital platforms will be essential in our partnership."

About MRY

MRY specializes in blending creativity and technology to make brands remarkable around the world. The 500 person agency harnesses the power of analytic intelligence to create content that sparks emotion, adds value, inspires action and changes behavior. The agency's unique approach to content distribution leverages RepNation, a proprietary peer driven distribution engine, among other tools to allow brands to generate advocacy at scale.

MRY works with some of the world's leading brands, including Coca-Cola, Visa, Bayer, Symantec and Neutrogena. Originally founded in 2002 as a social media and youth marketing agency, MRY recently merged with LBi US to expand its scale and offerings. Headquartered in New York, MRY has additional U.S. offices in Atlanta, Los Angeles and San Francisco, and international offices in London and Singapore. In 2011, Crain's New York Business and Advertising Age named MRY as #2 of its Top 10 'Best Places to Work.' In recent years MRY has been recognized as 'Social Media Agency of the Year' by Mashable's Open Web Awards, and ranked among Fast Company's 'Most Innovative Companies in Advertising and Marketing' in the world.

For more information visit www.mry.com, http://www.facebook.com/MRY, or follow us on Twitter @MRY. MRY is a Publicis Groupe agency.

About National Grid

National Grid (LSE: NG) (NYSE: NGG) is one of the largest investor-owned energy companies in the world. National Grid owns and manages the grids that connect people to the energy they need, from whatever the source. In Britain and the northeastern states of the US, National Grid runs systems that deliver gas and electricity to millions of people, businesses and communities.

For more information please visit our website: www.nationalgridus.com. Follow us on Twitter, watch us on YouTube, friend us on Facebook, find our photos on Flickr