Airrosti Launches New Mobile App, Website and Ad Campaign

SAN ANTONIO, TX--(Marketwired - Aug 1, 2013) - Airrosti Rehab Centers -- a San Antonio-based health care group helping people suffering from musculoskeletal injuries and chronic conditions -- has launched a new mobile app, myAirrosti, with a newly redesigned website and its first direct-to-consumer mass marketing advertising campaign. These efforts mark a pivotal point in the company's history building upon the significant growth Airrosti has experienced over the past nine years. Last year alone Airrosti saw 47,880 cases, hired 99 new employees and opened 40 new practices all through word-of-mouth and referrals.

"The decision to roll out so many marketing efforts at once was intentional," Airrosti CEO Kelly Green said. "We want the general public to know who we are as a company, how we help our patients, and why they should come see us if they are suffering from any type of musculoskeletal pain. With the success we've seen over the past several years and the number of patients we've been able to heal, we believe it's our duty to make sure others understand the benefits Airrosti offers. These new marketing elements allow us to do that."

The mobile app, developed specifically to help enhance the patient / provider connection and improve patient communication, is being praised by industry insiders for breaking new ground in the health care / technology arena. Available for download free of charge from the iTunes App Store, Google Play and app.airrosti.com, myAirrosti allows patients to connect directly with their provider, view all medical information and prescribed exercises, and keep track of appointments and other key patient information. myAirrosti works on iPhone, Android and all other web-enabled devices. Other app features include:

• An overview of out-of-pocket costs
• At-home exercises and instructional videos
• Patient alerts and provider information
• Easy mobile scheduling

myAirrosti was developed internally by the Airrosti marketing team in conjunction with Marketing Clique, a marketing focused mobile and Web development company based in Austin, Texas.

"myAirrosti really takes the future of health care to the next level," Marketing Clique CEO and Founder David Vogelpohl said. "Making health care this accessible and allowing patients to schedule appointments, connect with their doctors, and watch individually prescribed exercise videos on their mobile device is pretty amazing. Airrosti is paving the way for the merging of technology and patient care."

The new Airrosti.com was designed, based on a thorough review of analytics from the previous site, to allow patients to quickly find the information most often searched for in a new, more engaging format. Rotating banners on the home page convey key messages and allow visitors to jump directly to interior pages for additional detail. Throughout the site, new photography, social media live feeds and video testimonials add a human element. Live chat functionality -- which will go live in the near future -- is another of the core updates along with an affordability comparison and the site linking to the now mobile-friendly, patient portal.

"We worked closely with the team at Airrosti to make sure we built a consumer-friendly site that provides a better user experience," KGBTexas CEO Katie Harvey said.

The advertising campaign -- which launched in April with radio -- and is now being supported with digital banner ads -- focuses on the simple truth that Airrosti gives people the freedom to live their life again, pain-free. Created to increase awareness and educate the public to the benefits of Airrosti, the work marks Airrosti's first foray into direct-to-consumer mass marketing advertising.

"We've been working hard to make sure everything the team does -- from the website to the advertising to the way we interact with patients -- is consumer-focused and reinforces Airrosti's mission to positively affect the lives of its patients," Harvey said. "We are thrilled to work with Airrosti because the results they deliver patients are truly unique. They are an incredible company and we are excited to be able to help them grow."

About Airrosti -- Airrosti Rehab Centers (Airrosti), headquartered in San Antonio, is a health care group that employs and trains skilled providers who specialize in delivering high quality, outcome-based musculoskeletal care. The company's strict adherence to quality care standards across their provider network significantly reduces costs and recovery times for patients and prevents unnecessary MRIs, pharmaceuticals, and surgeries. Many patients experience significant improvement in range of motion and a return to normal activity, often within only three visits (based on patient-reported outcomes).

Airrosti has more than 115 current locations across Texas, Oklahoma, Virginia, Ohio and Illinois -- and new expansion scheduled for Washington.

Web: Airrosti.com l Twitter: @Airrosti l Facebook: facebook.com/Airrosti