Beamz Interactive, Inc. Announces Participation at the 23rd Annual DJ Expo

SCOTTSDALE, AZ--(Marketwired - Aug 14, 2013) - Beamz Interactive, Inc. (OTCQB: BZIC), an emerging growth technology company specializing in state-of-the-art interactive music products, today announced its participation at the 2013 DJ Expo taking place at the Trump Taj Mahal in Atlantic City August 12-15, 2013 (Booth # 400), one of the largest DJ trade shows in the United States.

The 2013 DJ Expo, presented by DJ Times, hosts over 25 educational seminars and features top audio, lighting, studio and specialty product manufacturers who offer the latest in cutting-edge technology. This year, Beamz Interactive will be demonstrating its new Beamz DJ controller and sponsoring two DJs at the event. The new Beamz DJ controller is designed exclusively for the amateur and professional DJ markets. It is expected to be available in September, 2013, in time for the holiday season.

"DJ Expo is a fantastic venue for us to showcase our new products and offerings," said Charlie Mollo, CEO of Beamz Interactive. "In addition to our focus on the consumer, education and healthcare verticals, the DJ market represents a substantial opportunity for new sales. We have made some significant improvements to our Beamz DJ hardware and we are excited to unveil the details at the show."

The new Beamz DJ product is ideal for professional DJs to add a creative visual element to their performances. It is also ideal for aspiring DJs to get started mixing with their own music using the tailored version of Virtual DJ LE software included in the product setup with pre-programmed commands. This new SKU will also include mapping software for users to control virtually any DJ, production or lighting application.

Improvements, features and options of the new Beamz DJ controller include:

• Native MIDI Communication: This new capability provides broad compatibility for the new Beamz DJ product to be used with a wide range of MIDI applications.
• Virtual DJ Integration: Integrated skin to allow full integration of the Beamz DJ hardware with Virtual DJ LE software by Atomix Productions on a PC or Mac.
• Smaller Footprint: The retail box footprint has been reduced by 45% from the previous Beamz model C4 controller, which provides retailers and dealers more flexibility for merchandising placement.
• New Carrying Cases: Reasonably priced soft cases for short trips and transport cases suitable for shipping and airline travel.
• Party Pack Content: New "party pack" content bundles include interactive songs for mobile DJs to use at weddings, bar mitzvahs, parties, etc.

During the DJ Expo, not only will the Beamz DJ product line be demonstrated by Beamz Interactive (Booth #400), the new hardware will also be showcased by Virtual DJ (Booth #900) as part of its partnership with Beamz. This allows both companies to demonstrate the new special compiled version of Virtual DJ LE, which includes a plug-in for the Virtual DJ mixing software to natively communicate with the Beamz DJ laser controller. This integration features a unique dashboard skin that mirrors the design of the Beamz controller and its laser beams as triggers. Participants will be able to see this integration first-hand at the DJ Expo.

"Beamz DJ is a fantastic product for professional DJs to add to their essential gear," said Al Ingallinera, Vice President of Product Management for Beamz Interactive. "With our new MIDI capability, combined with built-in Virtual DJ integration and our new travel cases and party pack content bundles, we are poised for significant expansion in the high-growth DJ market segment."

In addition to the company's new Beamz DJ controller, Beamz Interactive will be sponsoring two DJs at the "DJ Times Square Stage," where talented artists in the industry will perform at the DJ Expo. DJ Saad will demonstrate Beamz DJ as a tool for video mixing with Virtual DJ software during his performance, and DJ Serafin will integrate the product in his demonstration of Serato software, specifically using Beamz DJ as an effects controller.

More information about the new Beamz DJ product line can be found on the Beamz website specific to the DJ market: www.beamzdj.com

About DJ Saad

DJ Saad started his DJ career in Amman, Jordan selling mix tapes and from there moved to Chickasha, OK where he began at the local skating rink mixing cassettes and vinyl. From his humble beginnings with vinyl, DJ Saad is now one of the hottest Video DJs in the country, mixing music and videos 100% digitally. He has been seen on MTV and his music remixes have been heard on CBS, NBC, ESPN and at Superbowl XXXV. He is also known internationally and has exclusive remixes on FANN FM/Amman. DJ Saad is the resident VJ/DJ at Club Albee and provides the live "Friday Night in Da Mix." DJ Saad has had the privilege of opening for Cody Simpson, Sean Kingston, Breath Carolina, Sean Paul, Prince, Sir-mix-alot, Destiny's Child, Nelly, Run DMC, Loverboy, LL Cool J, Ludacris, Salt n Peppa and many more.

About DJ Serafin

DJ Serafin is a Los Angeles based DJ, known for his electrifying remixes and savvy mixing style. This DJ/Producer/Remixer has launched himself into the mainstream club/music industry by bringing an innovative sound to events and club nights across North America. He has gained major recognition for his mash ups through the esteemed remix website, CrooklynClan.net. DJ Serafin's seamless integration of House, Hip Hop, Pop, Bmore and Rock, has earned him a place among the DJ elite in Los Angeles and all over the United States. Recently, DJ Serafin has leant his remarkable production skills to a new Video Game application, Hip Hop All Stars, released in the Summer of 2009. Jive Records touted DJ Serafin for his incredible remixing skills for up and coming artist, Livvi Franc's new single.

About Beamz Interactive, Inc.

Based in Scottsdale, AZ, Beamz Interactive, Inc. (OTCQB: BZIC) has created state-of-the-art interactive laser controller technology that can be used to develop new market opportunities in a wide variety of music, education, healthcare, gaming and consumer applications. In its first application, the Company developed an innovative new music technology and product offering that brings music to literally everyone in a way that was previously not possible. Beamz allows people that have no musical background or training to play and enjoy music within minutes, yet it has the depth to enable accomplished DJs, artists and musicians to perform, compose and create highly sophisticated interactive music. Beamz Interactive's technology portfolio includes multiple patents, patents pending and trade secrets covering interactive music, software, laser-based controllers, gaming applications and related designs and devices. For more information on Beamz, please visit: www.thebeamz.com.

Follow Beamz on Facebook, Twitter and YouTube.

For comprehensive investor relations material, including fact sheets, multimedia resources, and videos regarding Beamz, please follow the appropriate link: Investor Portal, Beamz Product Video, and Investor Fact Sheet.

Forward-Looking Statements

This press release may contain forward-looking statements that reflect the Company's current expectations and projections about future results, performance, prospects and opportunities. These forward-looking statements are based on information currently available to the Company and are subject to a number of risks and uncertainties. The Company's actual results could differ materially from those anticipated in these forward-looking statements as a result of a variety of factors, including those discussed in the Company's periodic reports that are filed with the Securities and Exchange Commission and available on its website (www.sec.gov). All forward-looking statements attributable to the Company or persons acting on its behalf are expressly qualified in their entirety by these factors. Other than as required by law, the Company assumes no obligation to update publicly or to revise these forward-looking statements.