OMAHA, Neb., Aug. 15, 2013 (GLOBE NEWSWIRE) -- Infogroup Targeting Solutions announced today the launch of a new proprietary database: Subscriber Genetics. This targeted vertical segment of the Marketing Genetics database was designed to address a core challenge for publishers—obtaining new subscribers. Subscriber Genetics enables publishers to target effectively to increase their subscriber base by leveraging actual subscription history not available in any other targeting solution.
Subscriber Genetics provides publishers with actual subscription and book purchase history from more than 13 million readers of some of the most respected publications on the market. This unique data is enhanced with Infogroup's world-class demographic, psychographic and lifestyle information assets and analytics to make it the most powerful targeting solution of its kind. Subscriber Genetics is designed for publishers who need an easy way to find prospects that look like their best subscribers, expand their prospect universe or reactivate lapsed subscribers.
Because Subscriber Genetics is part of Infogroup Targeting Solutions' vast Marketing Genetics database, publishers can identify solid prospects by selecting individuals not only by their subscription history, but by their purchase of other products such as sporting equipment, housewares or clothing that may indicate subscription preferences. Marketing Genetics allows publishers to add individuals' buying history from over 1,400 catalog merchandise mailers to their subscription histories.
"We are excited to offer this truly unique, powerful database to our customers in the publishing industry," said Karen Mayhew, Vice President, B2C List Management, Infogroup Targeting Solutions. "Subscriber Genetics represents a leap forward and fills a real need for them by providing subscription data that is not available from any other information provider. It was created specifically for publishers trying to grow their subscriber base."
Subscriber Genetics provides access to over 13 million subscribers and book buyers, including:
- 4.7+ million health & beauty magazine subscribers
- 4.4+ million shelter magazine subscribers
- 3.5+ million entertainment magazine subscribers
- 3.2+ million news & business magazine subscribers
- 2.5+ million sports magazine subscribers
- 1.5+ million style magazine subscribers
- 1 million book buyers
For more information, please contact Heather Winnicki-Mateus, Director, Product Management and Sales, at (402) 836.5695, Heather.Winnicki@infogroup.com or visit www.infogrouplistservices.com" target="_blank">www.infogrouplistservices.com.
About Infogroup Targeting Solutions
Infogroup Targeting Solutions helps companies increase sales and customer loyalty through analytically driven consumer and business data and database marketing solutions. With exclusive access to the Data Axle™, we build multichannel solutions using contextually relevant information on 235MM individuals and 24MM businesses. For more information, visit www.infogrouptargeting.com.
CONTACT:Mercy Ruiz
Vice President, Corporate Communications
Phone: (402) 836.5290
E-mail: corporate.communications@infogroup.com