Singer Sewing Company Launches Vivo(TM) by SINGER(R) Create and Repair Machine

LAVERGNE, TN--(Marketwired - Aug 26, 2013) - Singer Sewing Company today announced the launch of the Vivo^™ by SINGER^® Create and Repair Machine. This machine meets consumer demand for practicality and convenience by taking the trouble out of fixing minor tears, repairing or altering clothing and adding fun, creative embellishments to personal fashion and home décor items.

"While SINGER^® is known for sewing, we designed the Vivo^™ with the non-sewer in mind as a handy household tool everyone can use," said Katrina Helmkamp, CEO of SVP Worldwide, producer of the SINGER^® brand. "With this machine, sprucing up your living space, taking on do-it-yourself projects, and completing basic household repairs is now quicker and easier than ever before."

Simple to use, carry and store, the Vivo^™ by SINGER^® Create and Repair Machine weighs only 7.2 pounds and can be conveniently used anywhere in the house. It enables users to effortlessly fix small tears, join pieces of fabric together, and hem and patch garments at the touch of a button. It also is ideal for attaching decorative trim and adding stylish appliqué details to garments or accessories.

The Vivo™ by SINGER® Create and Repair Machine retails for under $80 and is available at Walmart stores nationwide and Walmart.com. For more information, please visit www.singerco.com.

About SINGER^®:
Since 1851, SINGER^® has been one of the leading brands of consumer and artisan sewing machines, and one of the world's most trusted and recognizable brands. SINGER^® has a long history of sewing innovation, having produced the world's first portable sewing machine, the first zigzag sewing machine and the first electronic sewing machine. By making simple, easy to use machines, SINGER^® has introduced the craft of sewing to people around the world. From home décor and clothing construction to embroidery and quilting, SINGER^® is dedicated to helping people express themselves through sewing. Please visit www.singerco.com for more information.