SportStream Welcomes New Partners and Updated SportsBase for 2013 Football Season

SAN FRANCISCO, CA--(Marketwired - Aug 29, 2013) - SportStream today announced an updated version and significant partner momentum with NCAA athletic programs in advance of football season to SportsBase, the company's platform that powers social hubs and game day experiences for media companies, teams, brands and athletes. New partners benefiting from SportsBase, include five of the AP Preseason NCAA Football Top 10, along with several other leading college teams. The new SportsBase platform provides partners with powerful tools to create, manage and moderate streams of social and rich media content, plus access to eye-catching design that helps visualize the social and statistical game story in real time.

The growing list of SportsBase partners includes the University of Michigan, University of Florida, University of Georgia, University of South Florida, University of Miami, University of Louisville, Stanford University, University of Oregon, Baylor University, Northwestern University and more.

"Our partners want to deliver fans a unique, highly-engaging game day experience. They're looking to marry the old, traditional features like scoreboards and stats with the new -- massive amounts of social content generated every second. SportsBase helps partners do just that, with our custom one-stop social hubs that the teams themselves control," said Bob Morgan, CEO and co-founder of SportStream. "The best thing? With five of the top 10 teams in the country using SportsBase, I like our odds at a national championship!"

SportsBase's next generation game day experience offers partners a deeper social integration, bringing fans the best, most relevant content from Facebook, Instagram and Twitter, along with stats, play-by-play, injury updates and game tracking. Numerous options for configuration make it easier to manage the social media content experience in any digital environment, including websites, apps and digital displays inside stadiums. The latest features available in the new version of SportsBase include:

• Social Pulse: Visualizes when the conversation around games gets hot. Clicking on the various high and low points of the pulse meter displays social media moments that happened at that point in the game.
• Real-Time Media Display: Displays a stream, mosaic or slideshow of Instagram photos and videos as well as Facebook posts with photos and videos. This real-time media player can be populated with content from the team including photos, videos and polls.
• Game Leaders: Interactive, side-by-side comparisons of game leaders both on offense and defense. With an innovative new visualization of player stats, fans can quickly compare and contrast the top players.
• Context Awareness: Automatically switches from an informative view with news headlines and pre- or post-game content to a game time view with progressive scoring and stats when the action starts. Whether the team is playing or between games, fans are given a single destination to stay informed.

"At the University of Oregon, we are fortunate to have one of the top fan bases on social media, many of whom create fantastic content that adds richness to the narrative around our teams and accentuates our brand. With such high levels of participation, the challenge for us is to find the very best of crowd-sourced content and display it in a way that's interesting, engaging and digestible while also keeping people updated on the game itself," said Craig Pintens, Senior Associate Athletic Director of Marketing and Public Relations at University of Oregon. "The SportsBase platform simplifies our search for great content with powerful filtering tools that help us capture more narrative and enhance our overall game day experience on goducks.com."

"We're always looking for new ways to connect our active fan base," said Heath Nielsen, Associate Athletic Director at Baylor University. "Baylor fans span the globe, and while it's not possible to replicate the in-stadium experience, they deserve an exciting experience that brings them as close to the action as possible. With SportsBase, we're hoping to better harness the game day conversation in an interesting new way and offer more opportunities for them to contribute to the game experience."

SportsBase is a trusted platform already powering Ask.com's sports properties for all 141 NFL, MLB, NBA, NHL and MLS team pages, plus 17 other partner experiences including Seattle Seahawks, Phoenix Coyotes, Portland Trail Blazers, Liverpool Football Club, DirecTV's Root Sports and Golden State Warriors star Stephen Curry. For more information on SportsBase and our partners, visit www.sportstream.com.

About SportStream
SportStream is the creator of SportsBase, the leading platform for media companies, teams, brands and athletes to create customized social hubs and game day experiences for fans of every sport across any digital environment. With real-time stats, visualized social media streams and access to relevant content like news, photos and videos, SportsBase provides a one-stop spot for fans to follow the teams and games they care about. SportStream launched in 2012 and is backed by Vulcan Capital and based in San Francisco, California.