Nation's Largest Electric Vehicle Rental Initiative Launches in Orlando

ORLANDO, FL--(Marketwired - Sep 5, 2013) - An unprecedented partnership of Orlando's leading rental agency, top hotels and major attractions today officially launched Drive Electric Orlando (DEO). The effort is a first-of-its-kind electric car rental initiative that gives Orlando visitors another exciting experience to add to their itinerary in the Sunshine State -- driving an electric car. 

"Orlando's visitors now have an opportunity to try out an exciting technology while saving time, saving money and making a difference," said Robbie Diamond, president and CEO of the Electrification Coalition, which is leading the Drive Electric Orlando effort. "We see this program as Orlando's newest and smartest ride, a program that lets visitors see all that Orlando has to offer while leaving the gas pump behind."

With an extensive network of partners and more than 300 electric charging stations throughout America's tourism capital, Drive Electric Orlando offers a seamless experience.

"With more than 57 million visitors annually and one of the largest charging networks in the country, Orlando is the ideal location for the Drive Electric project," said Diamond. "Where better to introduce Americans to the electric car than North America's leading travel destination and the world's largest rental car market?"

Enterprise Rent-A-Car, the Drive Electric Orlando car rental partner, is renting Nissan LEAF plug-in electric vehicles at its Orlando International Airport location. "Our supporting role in the Drive Electric Orlando project promotes the adoption of electric vehicles in one of the world's top tourist destinations," said Lee Broughton, head of sustainability, Enterprise Rent-A-Car. "We know that the car rental experience is often an extended test drive. Our partnership with Drive Electric Orlando familiarizes travelers with new vehicle technology that they may not otherwise be able to experience."

For more information on the program or to rent an electric car, visit www.driveelectricorlando.com.

ABOUT DRIVE ELECTRIC ORLANDO
Drive Electric Orlando is a rental car initiative that puts vacationers and business travelers behind the wheel of America's transportation future -- plug-in electric cars. Through the collaboration of Orlando's leading rental agencies, top hotels and major attractions, Drive Electric Orlando provides drivers an exciting and seamless rental experience. Drive Electric Orlando is an initiative of the Electrification Coalition. www.electrificationcoalition.org.