Alkaline Water Co. Hits 48 More Stores in Arizona -- Management to Discuss Momentum During Upcoming Investor Call

SCOTTSDALE, AZ--(Marketwired - Sep 5, 2013) - The Alkaline Water Company Inc. (OTCBB: WTER) ("Alkaline" or the "Company"), developers of an innovative, state of the art, proprietary electrolysis beverage process, packaged and sold as a premier alkaline drinking water for balanced lifestyles, is pleased to announce it has been advised that the Food City arm of Bashas' Supermarkets in Arizona has selected Alkaline Water Co. products for immediate placement.

The announcement of the Food City order maximizes positioning of the Company's alkaline water product in what is considered a trend leading state in beverage adoption. The increased penetration is a welcome addition to the Company's ongoing strategic marketing efforts both locally and nationally. With 48 stores statewide, Food City is an Arizona-based institution that is also a proud supporter of the Hispanic community and an important part of the Bashas' organization which also operates AJ's Fine Foods, Eddie's Country Store and Sportsman's Wine & Spirits across the region.

Steven Nickolas, President of The Alkaline Water Company comments, "We believe that Arizona is a key market in the water sector, and the increased distribution at Arizona's Food City stores is a great boost towards serving the growing demand for our alkaline water products in this very active marketplace. We are extremely pleased by the industry response and look forward to similar results nationwide as we continue to push ahead with our marketing efforts."

Upcoming Investor Conference Call
In related news, The Alkaline Water Company Inc. today announced its participation in an investor conference call on September 9, 2013 at 8:30am PT/11:30am ET. The call will be hosted by company CEO, Steven Nickolas, in order to communicate with shareholders and potential investors a summary of business operations to-date.

The phone number for interested parties to call is +1 (530) 881-1212. The PIN number is 207-040-135#.

Additional details of the Company's business, finances, appointments and agreements can be found as part of the Company's continuous public disclosure as a reporting issuer with the Securities and Exchange Commission ("SEC") available at www.sec.gov. For more information, visit our website at www.thealkalinewaterco.com.

The Alkaline Water Company Inc. (OTCBB: WTER)
The Alkaline Water Company Inc. has developed an innovative, state of the art, proprietary electrolysis process that produces healthy alkaline water for a balanced lifestyle. The company is focused on the business of distributing and marketing the retail sale of its cost-effectively bulk-packaged Alkaline Water beverage products.

About Alkaline Water Products
Alkaline Water is a pH balanced bottled alkaline drinking water enhanced with trace minerals and electrolytes. The product offers consumers the unique opportunity to purchase alkaline water in conveniently packaged three liter and one gallon sizes. The Alkaline Water Co. is currently in the midst of a national mass markets expansion program and is already available for consumer sales at a growing number of major retail locations across many parts of the United States. Learn more about the science behind alkaline water by visiting www.thealkalinewaterco.com.

Notice Regarding Forward-Looking Statements
This news release contains "forward-looking statements." Statements in this press release that are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, the Company's expectation that the increased distribution in the Arizona marketplace will be replicated across the county. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with developing new products and operating as a development stage company, our ability to raise the additional funding we will need to continue to pursue our business and product development plans, competition in the industry in which we operate and market conditions. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements, except as required by applicable law, including the securities laws of the United States. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in the reports and other documents we file with the SEC, available at www.sec.gov.