French Intermarché selects Pricer – Estimated order value for 2013 - SEK 50M

Pricer has won a procurement process conducted by France third largest grocery
retailer, Intermarché. The retailer has selected Pricer Electronic Shelf Label
system for the stores in France that are not yet equipped with this solution.

The Intermarché Group incorporates some 1,800 stores with independent retailers
each one deciding if and when to invest. This makes it difficult to estimate the
value of the total deal. For 2013 the order value is estimated to SEK 50M. A
total of 350 stores are yet missing ESL systems.

"We are pleased to confirm our position in the French market and at the same
time contribute to the continued development of Intermarché.” says Fredrik
Berglund, Pricer's CEO.



For further information, please contact:
Fredrik Berglund, CEO or Harald Bauer, CFO Pricer AB: +46 8 505 582 00

In its capacity as issuer, Pricer AB is releasing the information in this press
release in accordance with the Swedish Securities Exchange Act (2007:528). The
information was distributed to the media for publication at 15:00 hrs CET on
Thursday, September 19th, 2013.

Pricer provides the retail industry’s leading electronic display and Electronic
Shelf Label (ESL) platform, solutions, and services for intelligently
communicating, managing, and optimizing price and product information on the
retail floor. The platform is based on a two-way communication protocol to
ensure a complete traceability and effective management of resources. The Pricer
system significantly improves consumer benefit and store productivity by
simplifying work in the store.

Pricer, founded in 1991 in Uppsala, Sweden, offers the most complete and
scalable ESL solution. Pricer has installations in over 50 countries with the
largest ESL world market share. Customers include many of the world’s top
retailers and some of the foremost retail chains in Europe, Japan and the USA.
Pricer, in co-operation with qualified partners, offers a totally integrated
solution together with supplementary products, applications and services.

Pricer AB (publ.) is quoted on the Nordic Small Cap list of OMX. For further
information, please visit www.pricer.com