Media Advisory/Photo Opportunity: Families take steps to support the Canaccord Genuity Great Camp Adventure

TORONTO, ONTARIO--(Marketwired - Sept. 24, 2013) - This Saturday, September 28, join more than 1,200 campers (participants), crew and volunteers as they embark on the first-ever Canaccord Genuity Great Camp Adventure benefiting SickKids. This event is an up to 20 km challenge-by-choice adventure walk kicking off at Fort York. It is the only event of its kind in Canada.

Cabins (teams) of moms, dads, grandparents, babies in strollers, toddlers and tots, teenagers and family members alike will journey through the streets of Toronto, participating in camp-themed activities in parks along the way. Campers are encouraged to visit seven campsites en route for mural painting, relay races, dance lessons, water play, cooking tutorials, macramé bracelet-making, s'mores and more. Once participants have walked as far as they can go, they can return to Camp For Keeps at Fort York for talent shows and closing campfires, held hourly throughout the afternoon.

Funds raised through this event will support the Possibilities Fund at SickKids. It's the most flexible source of funding for people, programs, equipment and physical infrastructure. Community support like this helps SickKids continue to deliver world-class patient care and fund research discoveries that transform paediatric healthcare, to ensure every child has a chance to be healthy.

What:	The Canaccord Genuity Great Camp Adventure
	First-ever SickKids signature event of this scale
Who:	More than 1,200 campers (participants), including SickKids staff and members of the executive teams, SickKids patient families, corporate teams and law firm challenges
	Mary Jo Haddad, President and CEO, The Hospital for Sick Children
	Ted Garrard, President and CEO, SickKids Foundation
	Paul Reynolds, President and CEO, Canaccord Genuity
	Mairlyn Smith, Camp Cook
	Marlowe Stone, Juno-nominated musician and Camp Songbird
Where:	Starts and ends at Fort York - 100 Garrison Blvd.
	(Bathurst and Fort York Blvd.)
	Toronto
When:	Saturday, September 28, 2013
	Group Stretch at Fort York begins at 8:20 a.m.
	Flag Raising Ceremony at 8:30 a.m.
	Participant walk-out at 8:50 a.m.

Key Interview/Photo Opps:

• Media walkers (participants with a SickKids story) will be pre-identified and can be approached during the event for interviews and photos

• 8:20 a.m. - Group Stretch followed by a Flag Raising Ceremony and walk-out with 1,200 participants, crew and volunteers

• 9 - 11 a.m. - First campsite at Grange Park (Beverly and Dundas streets), Camp Messy Hands, at 2.5 km mark (activity: participants stamping painted hands on large canvas)

• 9:30 a.m. to noon - Second campsite at The Hospital for Sick Children (555 University Ave.), Camp Rising Star, at 5 km mark (outdoor music and dance activities with participants)

• 10:00 to 11:00 a.m.- Media are also invited to a special indoor campsite at the hospital with SickKids patients who are currently admitted

• 2:00 p.m. - First closing campfire begins at Fort York (Camp for Keeps) and continues hourly until 7 p.m.

• 3:30 p.m. - First talent show begins at Fort York (Camp for Keeps) and continues hourly until 7 p.m.

Please contact us for a full route map.