Japanese Inageya upgrades

– Order value exceeds SEK 35M
Inageya, a leading supermarket chain in the Tokyo area, has decided to upgrade
its stores with new Pricer labels. Inageya installed the very first store with
Pricer in 2002 and has all its stores equipped with the Pricer solution. The
value of this deal is estimated to exceed SEK 35M and is planned to be completed
in August 2014. The project is managed by Pricer partner in Japan, Ishida Co
Ltd.

Price integrity, i. e. the same price on the shelf edge as in the checkouts,
labour savings and simplicity of the system are the main reasons for Inageyas
continued investments in the Pricer solution.

"We see some positive signs of recovery for in the Japanese market. At the same
time the upgrading of older systems and the long term customer relations of
Pricer show the value of the installed base. Pricer had more than 96 million
labels installed, of which 18 million in Japan, at the end of the second
quarter, 2013", says Pricer CEO Fredrik Berglund.

Inageya Company has more than 125 stores in Tokyo. The company specializes in
the retail sale of perishable food products (fresh food, vegetables, and
convenience food items), processed food products (sushi, prepared food and
others), pharmaceutical commodities, cosmetics and daily necessities.

For further information, please contact:
Fredrik Berglund, CEO or Harald Bauer, CFO Pricer AB: +46 8 505 582 00
In its capacity as issuer, Pricer AB is releasing the information in this press
release in accordance with the Swedish Securities Exchange Act (2007:528). The
information was distributed to the media for publication at 15:15 hrs CET on
Tuesday, September 24th, 2013.

Pricer provides the retail industry’s leading electronic display and Electronic
Shelf Label (ESL) platform, solutions, and services for intelligently
communicating, managing, and optimizing price and product information on the
retail floor. The platform is based on a two-way communication protocol to
ensure a complete traceability and effective management of resources. The Pricer
system significantly improves consumer benefit and store productivity by
simplifying work in the store.

Pricer, founded in 1991 in Uppsala, Sweden, offers the most complete and
scalable ESL solution. Pricer has installations in over 50 countries with the
largest ESL world market share. Customers include many of the world’s top
retailers and some of the foremost retail chains in Europe, Japan and the USA.
Pricer, in co-operation with qualified partners, offers a totally integrated
solution together with supplementary products, applications and services.

Pricer AB (publ.) is quoted on the Nordic Small Cap list of OMX. For further
information, please visit www.pricer.com